Aussie model Luna Bronze debuts in US by way of Ulta Magnificence

This transfer additionally displays the model’s continued deal with making self-tanning extra accessible at scale whereas supporting safer tanning habits and delivering merchandise that match seamlessly into on a regular basis routines.

Luna Bronze’s line-up includes a variety of self-tanning and bronzing merchandise designed to ship sensorial ease of use and natural-looking outcomes by means of nourishing, “skin-loving” formulation.

“Partnering with Ulta Magnificence is an extremely significant milestone for us. Luna Bronze started as a response to my very own expertise with pores and skin most cancers and the necessity for a safer, extra confidence‑boosting strategy to glow.

“To now carry that mission to Ulta Magnificence’s nationwide neighborhood — a retailer so many individuals belief with their every day magnificence rituals — is each humbling and energising. We’re proud to be supporting a broader shift towards skin-first, sunless tanning within the US market,” stated Maddy Balderson, co‑founding father of Luna Bronze.

On the identical be aware, co-founder Rhiannon Corridor added that launching with Ulta Magnificence is a second they’ve labored in direction of because the starting.

“Ulta Magnificence has lengthy been a pacesetter in championing manufacturers that push the sweetness business ahead. Our objective has all the time been to raise self-tanning with clear, thought of formulation that prioritise pores and skin really feel and a natural-looking end. This partnership permits us to introduce that strategy to a wider US viewers by means of a trusted retail associate,” she defined.

Self-tanning evolving into part of wellness

Standard for its signature scent, skincare‑ahead formulation, and a end that mimics a pure wholesome glow with out UV publicity, Luna Bronze boasts superstar customers reminiscent of Hilary Duff, Kelsea Ballerini, Jillian Harris, and Sarah Nicole Landry.

As a part of the launch, Ulta Magnificence will function 15 of the model’s bestselling and hero merchandise, together with Self Tanning Jelly, Immediate Bronzing Cream, Complete Eclipse Self Tanning Mousse, Illume Tanning Water and Glow Tanning Moisturizer, in addition to new merchandise like Self Tanning Milk.

“The solar care and self-tan class continues to develop as our prospects change into extra engaged with merchandise that assist each magnificence and self-care. Self-tanning has developed into an vital ritual — one which’s about confidence, wellness, and feeling your greatest year-round — for many individuals.

“As international magnificence continues to rise, our prospects are additionally in search of manufacturers from around the globe that carry contemporary perspective and confirmed experience. Luna Bronze exemplifies this with its Australian heritage and elevated strategy to sunless tanning,” stated Lisa Tamburello, vice chairman of merchandising at Ulta Magnificence.