Iles Formulation Hair Discuss with Mel Hancer of BeautyLivery

Mel Hancer, founding father of BeautyLivery — Capri, Italy

Mel is the founding father of BeautyLivery, an on-demand luxurious hair and make-up company established in Capri in 2016, with a staff of 20 expert artists delivering providers throughout Italy.

We’re thrilled to accomplice with the proficient BeautyLivery hairstylists for the 2026 season as their unique haircare accomplice, and share a heat welcome to Mel to our Iles Formulation household.

To be taught extra about Mel and her staff, go to the web site. You may also comply with on Instagram @beautylivery.

1. Are you able to introduce your self and the imaginative and prescient behind your model?

I am Mel, founding father of BeautyLivery, an company established in Capri, Italy in 2016. At this time, now we have a staff of 20 expert, vetted artists delivering skilled hair and make-up providers throughout Italy. Our mission is to deliver magnificence providers on to our purchasers — anytime, anyplace — eliminating the stress of scheduling and journey. Whether or not for an occasion, wedding ceremony, or on a regular basis confidence, we create customized appears to be like tailor-made to every shopper. We’re dedicated to inclusivity, serving a world clientele the place, finally, we’re not simply providing hair and make-up — we’re creating an expertise.

2. What impressed you to create a luxurious magnificence service in Italy?

After residing on the island of Capri for a number of years whereas working within the magnificence business, I acknowledged a spot available in the market throughout Capri and the Amalfi Coast. This led me to develop a tailor-made enterprise mannequin, bringing collectively proficient artists and knowledgeable staff to supply on-demand magnificence providers beforehand restricted to salons. My imaginative and prescient was to merge Italian class with trendy comfort, creating an expertise the place worldwide purchasers can get pleasure from up to date magnificence providers delivered by extremely expert Italian artists.

3. What units your service other than a conventional salon expertise?

On-demand magnificence providers and conventional salons supply utterly totally different experiences. Salons have fastened places, set hours, and ready occasions, whereas on-demand providers come to you — at residence, in a lodge, at a venue, and even on a yacht — eradicating stress, particularly for essential occasions like weddings.

The expertise is extra private, with one-on-one consideration as a substitute of a busy salon surroundings, and much more versatile, accommodating last-minute bookings, early mornings, group providers, and vacation spot occasions. Past comfort, it provides a way of luxurious — combining skilled experience with consolation, privateness, and exclusivity — turning preparing into a peaceful, seamless, and indulgent second.

4. How do Italian tradition and life-style affect your method to magnificence?

A really fascinating query, as I used to be born in Turkey, raised in Sweden, and have lived in Italy for the previous 16 years — giving me a singular perspective on totally different cultures and life.

Italian tradition taught me that magnificence is not about extra, however about confidence and easy sophistication. Italian ladies are likely to keep away from excessive developments like exaggerated fillers or heavy beauty procedures, as a substitute embracing naturally sun-kissed pores and skin and pure textured hair.

There’s additionally a robust appreciation for a stress-free way of life — Italians naturally discover less complicated, extra relaxed options to on a regular basis conditions. This calm, unhurried, and detail-oriented mindset is on the coronary heart of our service. For worldwide brides, particularly these coming from fast-paced cities like New York, we create a second to decelerate — bringing the Italian dolce vita ambiance and turning the preparation right into a relaxed and fulfilling expertise.

5. What’s your philosophy in relation to hair care and shopper expertise?

With regards to hair care, we imagine wholesome hair is the inspiration of any nice look. Meaning we do not simply model — we assess. The objective isn’t to pressure a pattern, however to create one thing that works together with your pure hair, not towards it. We prioritize strategies and merchandise that defend, nourish, and improve, so the end result appears to be like lovely not only for the second, but additionally has a long-lasting impact. Equally essential is how the shopper feels all through the method. From the preliminary session to the ultimate contact, the main target is on listening, adapting, and delivering one thing that feels private reasonably than routine.

6. What can a shopper anticipate the second they step into the BeautyLivery world?

From the second a shopper enters the BeautyLivery world, every part is designed to really feel easy, calm, and centered round them. It begins with a seamless back-office course of — easy reserving, clear communication, and detailed shopper data — eliminating stress and uncertainty. From there, our artists ship the service on-site, absolutely ready with all shopper preferences and particulars. They take the time to grasp not simply how the shopper desires to look, however how they need to really feel. With the complete staff aligned, the method turns into collaborative — moving into BeautyLivery means stepping right into a seamless expertise the place you’re the middle of all of it.

7. What has been probably the most defining second in your journey with BeautyLivery thus far?

BeautyLivery has felt like a new child I’ve nurtured with all my time, power, and dedication over the previous ten years. Watching it develop — from simply myself and two different artists, born from an concept in Capri, right into a trusted identify each throughout Italy and internationally — has been extremely defining. Constructing a staff of 20 proficient artists who share the identical imaginative and prescient and requirements is one thing I am really happy with.

8. What are you seeing purchasers prioritise most of their hair proper now?

There is a clear shift in what purchasers worth: much less concentrate on good styling, extra on long-term hair well being and ease. They need shine, power, and softness with a pure, shiny, easy end. Therapies and nourishing routines at the moment are as essential as styling. Personalization is vital — purchasers anticipate tailor-made merchandise and strategies for his or her particular hair and life-style. On the similar time, they prioritize worth over quantity, investing in fewer merchandise that ship actual high quality and outcomes.

9. How ought to purchasers adapt their haircare routines for solar, sea, and warmth?

Hydration and safety are key. We advocate utilizing nourishing masks often, limiting extreme warmth styling, and making use of protecting merchandise earlier than solar publicity. Hair ought to be handled virtually like pores and skin throughout summer season — shielded, nourished, and replenished.

10. Your private hair ritual you by no means skip?

The island of Capri is a dream vacation spot, however sadly, the faucet water might be fairly harsh on each hair and pores and skin resulting from its excessive limestone content material. To maintain my hair wholesome, I apply a deeply nourishing masks at the least as soon as every week. It is a easy ritual, nevertheless it helps preserve power, shine, and makes styling a lot simpler. And final however not least, I all the time use a leave-in conditioner — particularly once I’m out on a ship experience or stress-free at a seashore membership.

11. How do you incorporate Iles Formulation into your remedies or shopper rituals?

Working primarily with brides and vacation spot weddings — the place we frequently do not meet the bride beforehand — it is important to share our high suggestions prematurely on how you can put together the hair for the large day. Educating every bride is vital to attaining the perfect outcomes. Iles Formulation permits us to immediately improve texture, leaving the hair manageable and naturally radiant with out weighing it down — making certain a long-lasting end, which is crucial for bridal hair.

12. Which Iles Formulation product do you think about indispensable, and why?

The Ending Serum is completely indispensable for us. It is a true backstage important — it transforms the hair immediately, including shine, softness, and management with out ever feeling heavy. Whether or not we’re working within the humidity of the Amalfi Coast or the depth of a trend set, it provides that polished, easy end that defines the BeautyLivery look.