Males’s SS27 Hair Traits: The Rise of Curly Hair
There’s something undeniably compelling taking place on the menswear Paris runway.
Season after season, the dialog round males’s balmed hair has shifted. SS27 modified that solely. Curly hair stepped ahead because the defining texture of the season. Not managed. Not tamed. Celebrated.
As somebody who has spent a long time engaged on worldwide vogue weeks and editorial units, I can say with certainty: this isn’t styling for the sake of development. That is an trustworthy reckoning with texture — a declaration that pure curl is, at its most interesting, essentially the most luxurious factor a person can put on.
When you have it, embrace it when you do not, then create it!
The Darkish, Untamed Quantity
Dior: SS27 Menswear — hair by Guido Palau
Dense, springy, formed solely by its personal nature. No product forcing submission — the hair builds upward and outward with authority, appearing as a structural counterpoint to a precision-tailored jacket. Curl in its strongest type.
How one can obtain it: Apply Curl Revive generously via moist hair. Ideally comb the curls when making use of conditioner then rinse and wrap in a turban towel. That is the final time to comb the curls. Take away turban shake and permit to dry naturally or diffuse the other way up on low warmth to construct quantity, don’t brush. The curl have to be free to search out its personal form.
The Romantic Cascade

Dior: SS27 Menswear — hair by Guido Palau
Longer. Softer. The hair cascades previous the collar, catching gentle with each motion — clearly outlined but undone, as if formed by sea air. That is the look that requires essentially the most clever preparation. Size amplifies each curl’s want for moisture, definition, and safety. A curl this luminous doesn’t occur accidentally. It’s nurtured.
How one can obtain it: Work Curl Revive via the lengths in sections, guaranteeing each strand is coated from mid-shaft to ends. The Silk Extract and Macadamia Seed Oil within the system will ship that weightless, lustrous end with out collapsing the curl’s quantity. Air dry for essentially the most pure, romantic end result.
The Solar-Kissed Wave

Simone Rocha: SS27 Menswear — hair by Matt Mulhall
Shorter. Lighter. A wave somewhat than a curl — barely-there texture that has been moulded into form. The styling is essentially the most minimalist of the season, which implies the situation of the hair turns into every little thing. No frizz tolerated. No dullness allowed.
How one can obtain it: A small quantity of Curl Revive is all that’s wanted right here — emulsify via the palms and run via damp hair, following the wave’s pure route. The Pentaclethra Macroloba Seed Oil immediately calms frizz whereas the system’s UV safety preserves that luminous blonde tone.
The Structured Copper Curl

Simone Rocha: SS27 Menswear — hair by Matt Mulhall
Nearer to the top. Extra deliberate. These tight copper curls carry an editorial sharpness — virtually architectural of their precision. The curl right here is worn as a signature. Definitive and deeply private.
How one can obtain it: Apply Curl Revive to moist hair and use the fingertips to coil particular person sections, encouraging the curl to set in a clear, outlined sample. Add a hair internet to maintain the hair tight and small quantity. Diffuse till absolutely dry. The non silicon formulation of Pracacia delivers maintain with out crunch — the end stays cashmere-soft.
Curl Revive Haute Efficiency

Each look above begins with the identical basis. Curl Revive is our supercharged styling serum for curly, wavy, thick, and coarse hair — defining texture with out crunch, with out greasy weight, with out compromise.
Silicone-free. Paraben-free. Enriched with Macadamia Seed Oil, Silk Extract, and Coconut Alkanes for moisture, motion, and luminous shine.
The SS27 runway delivered one clear message: know your curl, and provides it what it must be its most extraordinary self. If you do not have curl, then get some pin curl clips and coax the hair into motion Curl Revive will certainly assist you to with this job.





