Magnificence packaging: “Texen shouldn’t be afraid of the long run”, Guillaume Bellissen

Premium Magnificence Information – With 5 manufacturing websites in France, one in the US, one in Poland, and one in Mexico, plus a buying and selling exercise, what are you able to say concerning the Texen group at the moment?

Guillaume Bellissen – It’s nonetheless a younger group, but it surely has grown in maturity. It has come a good distance in 40 years! It now boasts a world presence, though it has retained a robust French base. We now have moved on from easy plastic injection moulding to high-quality packaging options for each the masstige and status markets, at all times with a view to prioritize buyer satisfaction and an ecodesign method.

Texen stands out in at the moment’s market because of its experience within the levels following injection, ending, and meeting, and its means to hold out international launches from a number of manufacturing websites.

In 2023, we generated a EUR 215-million turnover and employed 1,570 individuals worldwide, because of our personal industrial actions and to the buying and selling actions of Texen Magnificence Companions. This mixture makes it doable for us to supply a holistic vary throughout all magnificence segments.

Premium Magnificence Information – What’s your strategic outlook for the approaching years?

Guillaume Bellissen – Texen’s technique entails being as shut as doable to its clients to get essentially the most profitable client expertise. To realize this, we have now enhanced our gross sales organisation by establishing a workforce centered on buyer diversification. The truth that we have now a diversified provide, that we’re each in Europe and on the American soil, and that we will commerce with Asia, signifies that we have now a world scope. We purpose to strengthen this providing by persevering with to spend money on our manufacturing websites, whereas analysing alternatives for exterior progress in different enterprise segments, or with different clients.

Premium Magnificence Information – Which different markets have you ever been contemplating?

Guillaume Bellissen – We’re moderately alternatives in our reference markets, the 2 Americas and Europe. Our place in Mexico is attention-grabbing, as a result of there could also be alternatives to broaden in different components of Latin America. In Europe, I’m referring to nations the place we aren’t current, or little or no, i.e. across the Mediterranean.

As regards diversification, this might imply acquisitions in associated areas the place Texen is much less current, however nonetheless within the magnificence sector. The acquisition of PRP’s versatile packs enterprise, for instance, helped us to each combine this exercise to our portfolio, and subsequently enter sure airless markets, and take into consideration new use-related ideas.

Premium Magnificence Information – What about investments?

Guillaume Bellissen – In 2024, we continued to speculate greater than 6% of our turnover. There has already been important funding, particularly within the ornament sector, with a second metallization line in Mexico, and funding in Poland, with further expertise to focus on the mascara and lip gloss market, our core enterprise. In France, we have now been considerably investing to assist our clients and scale back our environmental affect.

Premium Magnificence Information – What about your dedication to sustainable improvement?

Guillaume Bellissen – It’s actually a set of actions. Texen is far centered on ecodesign and supplies. We now have a Analysis & Innovation unit with a complete workforce devoted to analysis into new supplies.

As regards carbon footprint, the highway remains to be very lengthy by way of PCR supplies. We companion with our clients, whom we have now to persuade of the necessity to transfer in direction of extra post-consumer supplies, notably to anticipate regulatory deadlines. The thought is to extend the proportion of PCR from 30% to 50%, and even 100% the place doable, and to supply substitutions, even when it’s not but required by rules, with none important aesthetic or monetary affect. To create a virtuous circle, the usage of PCR supplies should step by step turn into the norm, and our trade should comply with swimsuit.

We’re additionally engaged on weight discount, wall thickness discount, and refillable options, with quite a few concrete achievements. Lastly, we have now launched a number of initiatives linked to processes and web site decarbonisation.

We now have additionally simply submitted our annual CSR report outlining all these actions, and obtained the Ecovadis Platinum standing for the third 12 months working.

Premium Magnificence Information – The PSB Industries group, which owns the Texen group, has simply acquired Quadpack. What synergies will there be between the 2 entities?

Guillaume Bellissen – The thought is to seek out progress alternatives side-by-side, a bit like in a wedding. We’re in several markets, with little or no competitors. Texen is a historic make-up participant. This sector accounts for nearly 40% of its enterprise, but it surely has since diversified into fragrance and skincare. Quadpack is principally energetic within the skincare sector, with a a lot international gross sales community, whereas Texen is extra current in markets representing important volumes. The 2 corporations have quite a bit to supply one another, however it’s nonetheless too early to disclose any particulars.

Premium Magnificence Information – What concerning the future?

Guillaume Bellissen – Our new emblem embodies the transition between the previous and the long run. Texen shouldn’t be afraid of the long run. We consider that the present ecological constraints might be a possibility to place ahead higher practices, whereas persevering with to assist our clients make their shoppers dream.