Birkenstock unveils Care Necessities foot care line

THE WHAT? Constructing on its long-standing heritage of orthopedic experience, Birkenstock has launched a foot care line in a bid to finish its 360-degree strategy to foot well being. Designed to advertise stability and well-being, the Care Necessities line will hit cabinets this month.

THE DETAILS Made in Germany, the gender-neutral vary includes six merchandise to chill out, exfoliate and care, together with tub salts, a smoothing pumice stone and Nourishing Foot Balm. The model has additionally developed two signature massages in collaboration with an skilled reflexologist therapist to deal with ft and unfold the product’s features in addition to expertise its full sensorial impact.

THE WHY? Oliver Reichert, Birkenstock CEO, feedback, “As we stroll alongside our prospects, we all know that true objective and confidence start with caring for each step. I’m proud that we are able to now lengthen our clear dedication to foot care.

“Getting into the phase of self-care isn’t nearly increasing our choices—it’s about empowering our group to embrace holistic well-being whereas enabling strolling as nature supposed. Our assortment will communicate to people who prioritize self-care and conscious residing and to the passionate Birkenstock fan who’s already accustomed to the model’s values and is searching for merchandise that complement their way of life selections.”