Cosmetics
Olive Younger gross sales knowledge reveals UK, US, Japan shopper Ok-beauty preferences
Oct
Analysing the purchases throughout the Olive Younger World Huge Bang Sale, the South Korean retailer reported that US customers principally bought solar care merchandise.
In response to the agency, Ok-beauty solar care merchandise are perceived as being simpler but light by American customers. Moreover, Korean sunscreens are available quite a lot of formulation sorts to fulfill their various wants.
A few of hottest solar safety merchandise amongst US customers had been Spherical Lab Birch Moisturising Solar Cream, Skin1004 Madagascar Centella Hyalu-Cica Water-Match Solar Serum, and Great thing about Joseon Reduction Solar: Rice + Probiotics.
For UK customers, the underlying concern was pores and skin texture.
This was inferred by the top-selling merchandise to the UK, together with the viral VT Reedle Shot, which mimics microneedling to reinforce pores and skin texture.
Different prime merchandise amongst UK customers had been Mediheal’s Madecassoside Blemish Pad, BIODANCE Bio-Collagen Actual Deep Masks, and ANUA Peach 70% Niacin Serum.
Olive Younger noticed that Japanese customers have expanded their curiosity in Ok-beauty, buying not only for skincare however private care gadgets comparable to oral care, physique care and hair care.
There was additionally demand for dietary supplements, particularly for weight reduction.
This was mirrored in two of the highest merchandise amongst Japanese customers, which had been Foodology Coleology Chopping Jelly 10 Sticks and Viewsen Magnificence White Enamel Whitening Patch.
Olive Younger World is the worldwide e-commerce platform of Olive Younger which reinforces accessibility of Ok-beauty merchandise to worldwide customers.
The platform was launched in 2019 and on the finish of August, Olive Younger World’s buyer depend approached two million, nearly doubling in comparison with the identical time final yr.
Vacationer knowledge
Olive Younger additionally analysed home retailer knowledge to uncover the acquisition preferences of overseas vacationers.
It famous that there was excessive demand for brand new Ok-beauty manufacturers that had been established within the final 5 years.
This included manufacturers comparable to Numbuzin, Rejuran, Biodance, Torriden, and Sungboon Editor.
By product, the preferred had been Numbuzin No.5 Glutathione C Hint Ampoule, Sungboon Editor Inexperienced Tomato Pore Lifting Ampoule, and Torriden DIVE-IN Hyaluronic Acid Serum.
The retailer additionally highlighted dietary supplements as an rising class with fashionable manufacturers comparable to Lacto-Match and Foodology.
The recognition of newer manufacturers was in step with Olive Younger’s technique of uncovering new manufacturers that might put them forward of the business tendencies.
“As Korean magnificence tendencies are shared in actual time by way of social media, overseas customers are additionally turning into extra curious about new manufacturers found by Olive Younger.”
To cater to foreigners, Olive Younger shops are geared up with real-time transportable translators that help 16 languages, together with English, Japanese, Chinese language, Russian, and Vietnamese.
Shops in Seoul’s Myeongdong, Dongdaemun, Hongdae, and Gangnam, together with places in Incheon, Busan, and Jeju, are being specifically designated as international vacationer districts attributable to their excessive proportion of overseas prospects.
At these shops, product names and promotional data are supplied in English. Moreover, staff are prone to converse a overseas language.
Olive Younger emphasised the significance of attracting overseas vacationers in Korea, as they’re prone to make repeat purchases on Olive Younger World.
“We plan to actively uncover and foster promising small and medium-sized manufacturers in order that the buying experiences of vacationers visiting Korea can result in repeat purchases of Ok-beauty manufacturers by way of international malls after returning dwelling.”