Match Bottomed Women 2.0: A Comeback to Empower Girls Over 35

After a four-year hiatus, the Match Bottomed Women are again! As a well-established OG health weblog for ladies, it might have appeared odd that we seemingly fell off the face of the earth for some time there. However what can we are saying? Typically life will get in the best way and forces us to take a step again and re-evaluate.

Identical to a lot of you who’ve needed to put your personal well being and health targets on maintain to prioritize different issues for some time, we’re in a spot the place it’s time to bounce again with renewed power and function. We invite all ladies, particularly these over 35, to hitch us on this comeback period by reinvesting in yourselves.

Again to Our Health Weblog for Girls Roots

Greater than 16 years in the past when FBG was created, the ladies’s well being and health area was all about consuming 1200-1500 energy per day and exercising purely for max calorie burn. Nevertheless it was clear to us that the perpetual pursuit of weight reduction and making an attempt to be skinny at any price usually felt like we have been making an attempt to “hate ourselves wholesome” and when that inevitably failed, it led us right into a downward spiral of self-loathing.

Our mission grew to become to interrupt the cycle, disrupt the diet-culture narrative, and introduce a contemporary perspective—one the place ladies skilled and fueled to be robust, assured, and badass. We needed one thing higher for future generations of ladies. We needed a future the place ladies didn’t look to the dimensions for validation of their price.

Within the years that adopted, we labored tirelessly towards that mission and, consequently, the business started to shift and alter. Physique-positive messaging started to pop up in all places. A substitute for food regimen tradition appeared and girls have been in search of it out.

As stoked as we have been to see that imaginative and prescient turn into actuality, we have been confronted with a brand new problem—what to do subsequent? We discovered ourselves feeling that we’d stated all the things we would have liked to say, achieved what we got down to do. And because the Covid pandemic hit, life had begun to drag us in several instructions towards futures that didn’t embrace the continuation of the FBG model.

So in 2020, we put the weblog on maintain, hung up the mic, and wrestled with the way forward for FBG.

The Comeback Story

Life is stuffed with twists and turns that may in the end distract us and transfer our focus away from our personal private targets. It’s not at all times straightforward to prioritize well being and health when all the things else will get in the best way. However as we’ve realized throughout our break, by no means rely your self out for good—a well-timed comeback may be fairly candy!

Whereas life has pulled former homeowners Jenn and Kristen away from the helm of Match Bottomed Women, they hand-picked Alison to take over—which they speak candidly about on this podcast episode (you’ll be able to watch the interview on YouTube right here). Alison, a long-time FBG contributor, was chosen due to her intensive experience in ladies’s well being and health, particularly for ladies in peri- and post-menopause, which implies that the FBG model is now fully-equipped to proceed to assist ladies of all ages and thru each period of life.

We’ve grown, we’ve modified, and now we’re able to develop and reignite our mission.

Our Mission and Values

Since 2008, The Match Bottomed Women have been disrupting the poisonous diet-culture narrative and introducing a contemporary perspective — one the place ladies ditched the food regimen drama, stopped trying to the dimensions for validation of their price, and as a substitute skilled and fueled for higher high quality of life and to be robust, assured, and badass.

We imagine that higher well being and health must be extra enjoyable, accessible, and attainable for everyone. And we’re right here that will help you get stronger, go longer, really feel higher, and study to understand your match backside — regardless of the place you’re in your journey. As a result of, in spite of everything, match bottoms are available all shapes, sizes, and ages! Our new tagline, completely encapsulates this philosophy: “Your backside. Your life. Your means.”

We’re right here to assist athletic, lively, and adventurous ladies (and those that aspire to be) of all shapes, sizes, and ages.

Our mission has at all times been to teach and empower ladies to coach and gasoline for a greater high quality of life, specializing in power, confidence, and being unapologetically badass.

Our values will proceed to information us, together with:

• Simplicity: Providing simple, uncomplicated, approachable recommendation for busy ladies.
• Autonomy: Encouraging ladies to train their very own physique autonomy with out judgment.
• Integrity: Committing to sincere, moral, and evidence-based content material.
• Inclusion: Welcoming all ranges, shapes, sizes, ages, and backgrounds.

What to Anticipate from the Re-launch

After greater than 16 years, we stay dedicated to creating compelling, empowering, and academic way of life, well being, and health content material for lively, athletic, and adventurous ladies (and those that aspire to be) by way of each period of life.

This week, we’re kicking off with a collection of thrilling content material to welcome again our beloved neighborhood. After that, you’ll be able to anticipate contemporary weblog posts each Tuesday and new podcast episodes each Thursday. Don’t miss an FBG beat—join our weekly e-mail e-newsletter to have all of the week’s content material delivered straight to your inbox.

Meet the New Crew

The torch has been handed from our former homeowners, Jenn and Kristen, to Alison, our new proprietor and Editor-in-Chief. Alison’s management assures us that we’re in nice fingers, persevering with the legacy with integrity and belief. Learn extra about our new editorial group and see why Alison is the right match to guide us ahead.

Be a part of Us on This Journey

When you’ve skilled a time if you needed to step away out of your well being targets, know that you just’re not alone. It’s by no means too late to make a change and get again on monitor. We’re proper there with you!

Be a part of us as we proceed our 16-year legacy of empowering ladies by way of health. Join our weekly emails and be a part of a neighborhood that celebrates ladies of all ages, power of every kind, and match bottoms of any and each sort. Whether or not you’re returning to your health targets or beginning contemporary, the Match Bottomed Women are again—and we’re able to assist you each step of the best way.

Welcome again, FBGs!! We’re so blissful you’re right here. —Alison