Maybelline New York names Naomi Osaka as Courageous Collectively international ambassador

THE WHAT? Maybelline New York has introduced a brand new partnership with Naomi Osaka. The tennis champion would be the model’s first-ever Courageous Collectively international ambassador, lending her voice and first-hand connection to the psychological well being program to make one-to-one help for anxiousness and despair accessible to all.

THE DETAILS With the objective of serving to 10 million individuals and donating $20 million to native NGOs by 2030, the partnership with Naomi Osaka will bolster the model’s mission and assist attain much more individuals. To kick off her work with Maybelline New York and Courageous Collectively, Naomi Osaka will star in a brand new inventive marketing campaign, which launches on World Psychological Well being Day, the place she is going to amplify her voice on a worldwide scale. 

THE WHY?  Trisha Ayyagari, World Model President, Maybelline New York, explains, ” At Maybelline New York, we have now all the time believed within the energy of creating issues occur in your life and Naomi Osaka is the epitome of this ethos, chasing her goals each on and off the court docket. As an advocate for the destigmatization of psychological well being conversations, Naomi has so bravely shared her private journey, inspiring others to do the identical. We’re happy with our Courageous Collectively work and stay up for this subsequent chapter with Naomi Osaka, serving to others be courageous.”