Sephora and Uncommon Magnificence’s Make A Uncommon Impression marketing campaign returns for second 12 months

THE WHAT? Sephora and Uncommon Magnificence by Selena Gomez introduced the return of their Make a Uncommon Impression marketing campaign. For the second 12 months, the LVMH-owned retailer donated 100% of worldwide Uncommon Magnificence gross sales to the uncommon Impression Discover on World Psychological Well being Day.

THE DETAILS The Uncommon Impression Fund goals to mobilize US$100 million for organizations growing entry to youth psychological well being providers and schooling globally. As a part of this dedication, Uncommon Magnificence by Selena Gomez donates one p.c of gross sales on to the Uncommon Impression Fund and the Uncommon Impression Fund raises extra funds with help from philanthropic foundations, people, company companions like Sephora, and the Uncommon Magnificence group. 

THE WHY? Guillaume Motte, President and CEO of Sephora, feedback, “At Sephora, we’re pushed by our function to champion a world of inspiration and inclusion the place everybody can rejoice their magnificence, and we’re proud to have constructed a group of dedicated manufacturers that share this imaginative and prescient and act upon their values. Uncommon Magnificence’s dedication to psychological well being is an ideal illustration of how magnificence could make a distinction, and we’re dedicated to make this initiative successful throughout our markets.”