Ulta marks Psychological Well being Day with launch of on-line neighborhood platform

THE WHAT? Ulta Magnificence has introduced the launch of a digital platform, Ulta Magnificence Neighborhood, in addition to two wellness initiative that broaden on the retailer’s model fairness program, The Pleasure Venture. The Pleasure Hub will ship feel-good content material from the Ulta Magnificence Pleasure Council whereas The Pleasure Of… is a brand new podcast exploring the intersection of magnificence and pleasure.

THE DETAILS The Ulta Magnificence Neighborhood will probably be an inclusive digital area permitting magnificence lovers to share private tales, magnificence routines and self-care suggestions. Members will be capable to publish content material, add images and share within the pleasure of magnificence discovery in 4 teams: Make-up is Magic, Skincare>Every part, Love is within the Hair and Haul Yeah!

THE WHY? Michelle Crossan-Matos, Chief Advertising Officer at Ulta Magnificence, reveals, “At Ulta Magnificence, we consider within the energy of neighborhood, and we’re proud to be a spot the place everybody can discover and have fun the world of magnificence collectively. As magnificence and psychological well being are deeply related, we’re launching these initiatives on World Psychological Well being Day, to encourage folks to consider magnificence as a holistic expertise that nurtures each the thoughts and physique—and neighborhood as a discussion board for locating and sharing pleasure of their on a regular basis lives.”