Rituals makes Japan debut; cuts ribbon on flagship retailer

THE WHAT? Rituals is celebrating its official launch onto the Japanese market in partnership with distributor Bluebell Japan. The Dutch bathtub and physique model landed on this key Asian market with a splash, opening a flagship retailer in Tokyo’s upscale Aoyama district.

THE DETAILS In keeping with a report revealed by Vogue Community, the 78-square meter area is adorned within the Amsterdam assortment’s signature blue and white, and homes the model’s Basic, Non-public and Amsterdam collections.

THE WHY? Raymond Cloosterman, Founder and CEO of Rituals, advised Vogue Community, “This growth into Japan is a big milestone for us, particularly as a result of Japan impressed me from the very starting once I based the model. Opening right here, seems like we’ve come full circle.

“Asia has at all times been a key a part of our world imaginative and prescient at Rituals, and we’re thrilled to have established a presence in Hong Kong, Malaysia, Thailand, Singapore, China and now Japan. We now have achieved substantial success in Europe whereas in East Asia, significantly Japan presents a compelling market alternative. This area boasts fast-growing, various, and vibrant magnificence and private care industries.”