Cosmetics
Yves Rocher expands Canadian presence with Consumers Drug Mart & Pharmaprix partnership
Nov
The partnership with Consumers Drug Mart and Pharmaprix, Canada’s largest drugstore retailers, was two years within the making, in line with a press launch.
“This enlargement marks a transformative second for Yves Rocher in Canada,” mentioned Julie Huynh, Managing Director of Yves Rocher North America, in a media assertion, earlier than including that “partnering with Consumers Drug Mart and Pharmaprix permits us to make our dermo-botanical experience extra accessible” to a broader client base throughout Canada.
“We’re proud to achieve every new buyer in a significant manner and proceed the model’s legacy in providing pure, sustainable magnificence options,” she mentioned.
This strategic transfer follows Yves Rocher’s Retour aux Sources initiative launched final 12 months, which emphasizes reconnecting with clients and the model’s mission of “providing clients pure, accountable magnificence that harnesses the ability of crops.” Increasing into Consumers Drug Mart shops allows Yves Rocher to satisfy Canadian customers who worth plant-based and sustainable magnificence choices the place they’re.
Assembly client demand for sustainable magnificence
This partnership with Consumers Drug Mart aligns with the retailer’s dedication to sustainable, clear magnificence choices. “Canadians belief Consumers Drug Mart to supply them the easiest assortment in magnificence,” says Gwennaëlle Varnier, VP of Class Administration for Status Magnificence at Consumers Drug Mart, in a media assertion.
“Increasingly we’re seeing clients in search of clear and responsibly sourced merchandise to incorporate of their skincare routine,” which is “why we’re thrilled to introduce Yves Rocher in Consumers Drug Mart shops and on-line,” she added.
With Consumers Drug Mart’s “experience in our shops, handy areas in communities throughout the nation and our PC Optimum loyalty program, there isn’t any higher place than Consumers for magnificence in Canada,” Varnier added.
Strategic collaboration with Prestilux
To make sure a easy and profitable rollout, Yves Rocher has joined forces with Prestilux, a Canadian firm with in depth expertise distributing and advertising and marketing high-end skincare and beauty manufacturers. Based on the press launch, this choice displays Yves Rocher’s “dedication to the model’s Canadian development” by partnering with a “well-established and acknowledged participant within the magnificence market.”
This growth alerts a rising alternative for Canadian magnificence product producers and suppliers within the dermo-botanical and pure magnificence segments. Yves Rocher’s success in increasing past proprietary channels demonstrates that established manufacturers can align with main retail chains to broaden market attain whereas sustaining core values.