Bianca Jagger Is the New Face of YSL Magnificence Perfume

YSL Magnificence has introduced Bianca Jagger as the ultimate U.S. Voice for its digital collection for Libre Flowers & Flames, its sun-kissed perfume that debuted in August.

Closing this chapter for the model, Jagger shares what “Libre” means to her by way of video and nonetheless content material. Shot and directed by Tyler Mitchell, the artistic collection drops in numerous chapters all through 2024 over digital and social channels. The undertaking celebrates the distinctive and distinctive voices of those that “burn to bloom,” leaving their marks for generations to come back.

“We’re thrilled and honored to collaborate with Bianca Jagger on the Libre Flowers & Flames digital collection,” mentioned Juliette Ferret, Common Supervisor, YSL Magnificence U.S., in a launch. “Her unwavering pursuit of freedom for all completely displays our Libre messaging ambitions. And her voice brings added depth and that means to our undertaking.” 

The model additionally added that the style icon and human rights advocate embodies the Libre philosophy. “Dwelling authentically, she has carved her personal path all through her profession, and she or he is the embodiment of ladies’s empowerment.”

Jagger posted related sentiments on her social media. “At the moment I’m excited to share the @yslbeauty video for LIBRE FLOWERS & FLAMES. The identify of the perfume, LIBRE, means freedom in English and Spanish. I used to be born in #nicaragua and since then, the pursuit of freedom, has been an existential goal in my life…I realized that to be free, my very own existence needed to turn into an act of rebel. I’m proud to be a #yslbeautypartner as a result of I like the thought of a model selling the idea of #freedom#libreflowersandflames.”