Fitness
How Bryson DeChambeau & Reebok Plan to Re-revolutionize Golf
Dec
Golf is about to begin wanting cooler—and fitter. Reebok simply introduced a long-term attire partnership with professional golfer Bryson DeChambeau and his LIV staff, Crushers GC. The announcement between the model most generally recognized for its Nano know-how that has for many years helped CrossFitters crush their EMOM exercises, and golf’s two-time main championship winner, marks Reebok’s return to the efficiency golf market.
The brand new pairing which is able to start in March 2025, will model Reebok because the official attire and footwear sponsor for DeChambeau and Crushers.
Earlier than LIV’s golf season tees off, nonetheless, golf followers can get a fast preview of the brand new Reebok golfwear subsequent week as DeChambeau will probably be sporting the brand new line on-course Dec 17th on the Showdown occasion held at Shadow Creek. The golf celebrity will staff up with fellow LIVer Brooks Koepka towards PGA’s Scottie Scheffler and Rory McIlroy.
At age 31, DeChambeau has already grow to be one of many extra dynamic golf athletes on and off the course. Along with his pair of PGA main victories, which incorporates his win within the 2020 U.S. Open, DeChambeau, who additionally has greater than two million followers on Instagram, has 13 skilled wins.
Now with LIV’s Crushers GC, DeChambeau together with proficient teammates which embrace Paul Casey and Charles Howell III, has racked up 5 staff wins whereas choosing up the 2023 Group Championship.
“I’m proud to accomplice with Reebok to usher within the model’s return to golf,” he says. “With an incredible legacy in disrupting sport tradition, I’m excited to see what we will do collectively to push the game of golf to new heights.”
What to Look Out for with the Reebok Partnership with Bryson DeChambeau
Now going all in on golf, Reebok has annointed DeChambeau because the face of the model’s attire and footwear line, which will probably be on show when it signature Nano Golf line makes its anticipated debut. In accordance with each the model and golfer, the Nano tried-and-true know-how, together with DeChambeau’s dynamic method, will probably be completely aligned with Reebok’s mission to make golf accessible and thrilling. The objective: to attraction to a youthful and newer viewers.
or Reebok, The signing comes as the most recent pillar throughout the model’s long-term technique to Return to Sport, one that features continued enlargement of its athlete roster throughout classes, nice presence inside Sport tradition, and the intro of recent efficiency footwear and attire.
“Our collaboration with Reebok represents a dedication to carry contemporary vitality into the golf world,” mentioned DeChambeau. “I’ve all the time believed within the potential to develop the game and introduce it to a broader viewers. With Reebok’s heritage and dedication to sport tradition, we’ve got the proper accomplice to assist us obtain that imaginative and prescient.”