Beauty
Olivia Rodrigo’s First Lancôme Marketing campaign Is Going Viral
Dec
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It’s no odd Tuesday as a result of Olivia Rodrigo’s first Lancôme marketing campaign has formally dropped, celebrating 10 new shades of the model’s beloved L’Absolu Rouge Drama Matte Lipstick ($35), now with upgraded packaging and a refreshed formulation. The launch comes simply weeks after the 21-year-old singer-songwriter was named international model ambassador for the enduring French magnificence large.
Within the marketing campaign imagery making waves throughout the web, Rodrigo wears shades 399 Haute en Pink and 430 Plum Dependancy. Within the glamorous photographs, she stuns in monochrome outfits that complement every matte lipstick superbly, alongside together with her signature winged eyeliner, voluminous lashes and a contact of blush.
“The choice of lipstick shades for Olivia’s marketing campaign was rigorously chosen to mirror her private model,” Marie-Eve Dove, World Advertising VP, Lancôme, informed Forbes. “We wished to spotlight the extreme, wealthy colours of the L’Absolu Rouge Drama Matte assortment, which affords a variety of shades that swimsuit each pores and skin tone. The distinction between the daring lip colours and Olivia’s pure, minimal make-up was designed to showcase the trendy, refined vibe of the gathering.”
Store the Shades
The packaging is as luxe because it will get, full with a gold petal design and the oddly satisfying click on mechanism that releases the cap and snaps it again into place. However past its aesthetic enchantment, the formulation is supercharged to ship a surprisingly moisturizing matte end you’ll truly wish to attain for this winter.
“Wanting into the science, The L’Absolu Rouge Drama Matte formulation is exclusive as a result of its use of sunshine diffusing powders, which create a soft-focus impact and guarantee a clean, even utility,” Dove added in dialog with Forbes. “The lipstick’s excessive protection is paired with an progressive mix of intense pigments and hydrating elements like ceramides and our distinctive mix of Grand Rose Extracts. This ensures the colour applies evenly, with out drying or flaking, whereas retaining lips feeling snug.”
Offered? Store a pair extra of the brand new shades we’re loving under.