Skin Care
Renée’s 2024 12 months in Evaluate & What to Anticipate in 2025
Dec
2024 was all fingers on deck for me and my staff at our company headquarters in Austin, Texas and it at all times makes me completely happy to share the 12 months’s highlights that we made occur to raised serve you, our loyal buddies and clients! With the ability to share private updates like these is one among my favourite components of being a small, founder-led enterprise. So right here you go. A few of the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!
We Launched Three New BODY Care Merchandise (As seen on the Immediately present!)
I took a little bit of focus off of the face this 12 months and needed to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!
- Wake Me Up Bathe Spray – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your complete bathe is reworked right into a eucalyptus awakening. Severely, it’s so good. And we’ve gotten a lot suggestions from the lads in your lives which can be loving it, too. (Code phrase for, he stole mine!)
- Bedside Physique Balm – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your complete bathe is reworked right into a eucalyptus awakening. Severely, it’s so good. And we’ve gotten a lot suggestions from the lads in your lives which can be loving it, too. (Code phrase for, he stole mine!)
- Again & Physique Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that you must scoop out of a jar aren’t at all times sensible to make use of. Say whats up to a simple technique to slough off dry pores and skin cells throughout your total physique, together with hard-to-reach areas just like the again. I exploit this twice every week and comply with with physique oil and my pores and skin feels completely unbelievable.
We Launched a New Eye Creme (Hiya to fresher-looking eyes!)
- Hydrabounce Firming Eye Creme – I packed rather a lot in right here with the 4 fundamental issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested rather a lot, “Renée, do eye lotions actually work?” Sure and right here is why.
In the event you’re in Austin, we additionally launched in-store decide up. Whenever you take a look at on-line, you at the moment are capable of choose that possibility and are available say Hello to our staff!
We Received Two Magnificence Awards!
Relaxation Day Masque received an Attract Better of Magnificence award for “Greatest In a single day Masks”. Whereas there are a lot of magnificence awards on the market, Attract is the OG and really the equal of successful an Oscar! (Higher Than Balm received final 12 months!)
Our new Bedside Physique Balm received a Individuals magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Each is crafted with love and care, from my fingers to your pores and skin, for actual outcomes.
Our 2024 Greatest Promoting Merchandise Had been…
On this order.
- Anti Bump Resolution
- Vitamin C&E Therapy
- Pores and skin Restoration Lotion
- Elderberry Soothing Toner
- AHA/BHA Blemish Management Cleanser
- Weightless Safety SPF 30
- Triple Berry Smoothing Peel
- Speedy Response Detox Masque
- Hydraboost Rescue Creme
- Moisture Infusion Toner
Our merchandise had been shipped to 37 international locations! And we have now obtained over 300 5-star critiques, we love to listen to your suggestions that our merchandise are fixing your pores and skin issues.
Creating skincare merchandise is an intuitive artwork fueled by having touched hundreds of faces and listening to folks’s pores and skin issues over the previous 35 years. That is…The Renee Means.
Our Merchandise Are Now Out there For Buy in Spas and Med Spas
The largest information of the 12 months…for the primary time EVER, our merchandise at the moment are being bought via estheticians and skincare professionals throughout the US! I perceive that you just, our loyal clients, need to expertise our merchandise in actual life. To the touch, to odor, strive one thing new and maybe get a Renée Rouleau facial, is one thing you’ve gotten been asking for.
I’ve turned down rather a lot of alternatives to have my line bought elsewhere. Large field retailers have knocked at my door and I received’t even entertain a dialog with them. I’m simply not serious about following the trail of so many manufacturers the place the main focus then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul once they have buyers respiration down their neck. I see all of it too typically and that’s simply not for me. (I fortunately personal 100% of my firm and I speak about a variety of this on the Shiny podcast.) However, the considered having my merchandise out in the actual world (vs simply on-line) may be very thrilling and I couldn’t have chosen the precise folks to characterize my line — estheticians and educated skincare professionals. These are my folks and I’m simply so excited!
Now we have 22 PRO companions up to now and that record is rising the entire time. It’s a brand new space of enterprise for us so we’re taking it sluggish for the second. See the place to purchase Renée Rouleau and thanks for supporting our companions!
New Estheticians Added to Our Group
Talking of estheticians, again once I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians the entire time. Once we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get a variety of new concepts from them so within the spirit of getting again to my roots, we at the moment are using extra estheticians to serve varied roles comparable to new product improvement, buyer care, social media and advertising and finally, to serve you higher. Now we have just lately employed estheticians Amanda and Maddie who you’ll work together whenever you name or e mail us. We’re at all times right here to provide that non-public contact.
Me and my esthetician staff. Amanda (left) and Maddie (center).
It simply feels so good to lean into the individuals who have at all times been a part of my success — those that contact faces and really perceive pores and skin on a deeper degree. We converse the identical language. If you’re an esthetician and want to be notified after we are hiring, apply right here.
We Celebrated 28 Years of Renée Rouleau Pores and skin Care
At all times a ‘pinch me’ second to be in enterprise this lengthy. My aim was to assist others turn into extra assured of their pores and skin and am simply really grateful that your assist nonetheless permits me to do that! I’ve been at this 35 years now and I simply might by no means consider doing the rest. Thanks, really. Right here’s a enjoyable throwback video.
The ‘FLO-vember’ Problem Custom Continues
As lots of , my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being aim and did it on daily basis for the month. (We normally did burpees, ugh!) Me and the staff have continued this custom and it’s at all times a reminder of the significance of excellent well being and retains his spirit round. I do know he’s proud.
Estheticians and Dermatologists Unite
One of many issues I really like most about being within the magnificence trade is the folks I get to fulfill and study from. This trade has among the brightest, most modern, inventive folks, and I by no means get uninterested in studying from them.
A giant spotlight in November was not solely getting to talk for the second 12 months on the Science of Skincare Summit however this 12 months I performed three roles: I used to be a speaker, the co-chair of the esthetician monitor and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical goal, which is to assist enhance lives by bettering pores and skin however our approaches may be totally different and we haven’t at all times performed properly collectively within the sandbox.
That is now altering and we have now a newfound respect for each other for a way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.
I’ll once more be the co-chair subsequent 12 months so if you’re a licensed skincare skilled, please be part of me.
What You Can Anticipate in 2025…
At Renée Rouleau, we’re not about merchandise. We’re about touching folks. And I hope in some small approach, I’ve touched your life. #TheReneeWay
You’re in the very best fingers.
XO,
Renée
Superstar Esthetician & Skincare Knowledgeable
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare knowledgeable has created a real-world answer — merchandise which can be formulated for 9 various kinds of pores and skin so your face will get precisely what it must feel and look its greatest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “probably the most passionate pores and skin practitioner we all know.”