Olivia Rodrigo Reveals Off New Lancôme Lipsticks in 1st Marketing campaign

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After I was in school, at Howard College from 2013 to 2017, I used to be obsessive about purple lipstick. I keep in mind all the time donning the hue for events, brunch, glad hour, and every thing in between. My associates had been equally obsessive about the look—particularly if it was matte. It was the shade earlier than it instantly wasn’t anymore. I don’t know what occurred, however with out warning, all of us simply stopped sporting the shade. So, when Lancôme unveiled new shades of their L’Absolu Rouge Drama Matte on Tuesday, December 17—with one being purple—I rejoiced. 

Known as Plum Dependancy, the creamy matte shade incorporates a “cool berry” shade that lasts as much as eight hours. It additionally options hydrating substances like vitamin E. Olivia Rodrigo, who was introduced as Lancôme’s latest world ambassador final month, confirmed off the brand new shade in addition to the shade Haute en Pink in her first marketing campaign for the model—which was additionally launched on Tuesday. Within the placing photos, Rodrigo is a must-see in shiny colours that complement her shiny lips. The marketing campaign emphasizes this concept that glamor is again, maximalism is again, and most significantly purple lipstick is so again. With the colours dropping proper earlier than Christmas and New 12 months’s Eve, I can see Plum Dependancy dominating the vacation season in addition to winter and spring. 

Rodrigo’s new function with Lancôme might have come as a shock to some, contemplating the legacy model has had a mature repute. Nonetheless, appointing Rodrigo continues efforts to achieve a youthful, extra Gen Z viewers. Plus, Plum Dependancy completely aligns with Rodrigo’s purple aesthetic. Lancôme even rebranded their Instagram to match Rodrigo’s signature shade. 

Lancôme L’Absolu Rouge Hydrating Shaping Lipstick in Plum Dependancy

Along with Plum Dependancy and Haute en Pink, Lancôme additionally launched Exhilarating Brown, Nude Frisson, Nude Frenergy, Espresso Rush, Rouge-Pigalle, French Contact, Rose Energie, Nude Shot, and Purple Is Drama on Bloomingdales.com.