Dove partnership with Blippi

As Dove celebrates the 20-year anniversary of its Self-Esteem Undertaking initiative, it’s partnering with the youngsters TV present Blippi to create content material that may assist “construct physique confidence” in preschoolers.

The skincare model mentioned that “vanity and physique confidence are vital for a kid’s improvement, serving to children do higher at college, at house, and with buddies” and expressed considerations that its analysis has proven that “low physique confidence is a rising problem with children in the present day.”

Dove highlighted that physique picture considerations begin to manifest as early as 4 years outdated, with one in 4 ladies aged between 4 and 6 years outdated saying that they disliked one thing about their look and one in three ladies aged six years outdated saying they wished to look thinner.

The wonder model mentioned that the stress to look a sure means from a younger age can result in long-term anxiousness and unrealistic magnificence expectations.

“Virtually half of younger ladies count on to fret extra about their look as they become old,” it acknowledged. “Over the previous 20 years, the Dove Self-Esteem Undertaking has reached over 114 million younger individuals in 153 nations with vanity and physique confidence schooling.

In response, the Dove Self-Esteem Undertaking has partnered with preschool TV present Blippi to offer “inclusive, upbeat content material for teenagers to guard physique confidence in children as early as 4 years outdated and assist empower caregivers to have conversations round this complicated matter.”

Blippi will launch the brand new content material targeted on physique confidence for younger children on Amazon and different streaming providers, with further episodes and unique music movies on Blippi’s YouTube channel in English and French.

“We would have liked to urgently intervene”

Chief development officer at Dove, Marcela Melero, mentioned: “We knew we wanted to urgently intervene and prolong our program to a youthful viewers to help a wholesome and constructive outlook on physique picture and shield the youthful technology from experiencing low physique confidence.”

She continued: “We wish a future the place younger individuals really feel empowered to confidently problem magnificence requirements, advocate for themselves, and really feel linked to and rejoice their our bodies.”

In the meantime VP for model partnerships at Moonbug Leisure, Dan’l Hewitt, mentioned that partnering with Dove was “a dream come true and we’re proud to assist help Dove.”

“As youngsters grow to be conscious of their look at an more and more younger age, it’s very important that we proceed to supply constructive, empowering messages that construct self-confidence and a wholesome physique picture,” he continued. “Along with Dove, we’re excited to create a world the place children really feel empowered, assured, and able to embrace who they’re.”