The Estée Lauder Firm plans to open its Paris Perfume Atelier in 2025

The Estée Lauder Firms (ELC) will open its new Perfume Atelier at 14-18 Rue Volney in Paris. Introduced final 12 months, the brand new facility is designed to speed up ELC’s ambitions in status and luxurious perfume innovation. It will likely be housed in the corporate’s new “La Maison des Parfums,” a devoted perfume constructing centralizing ELC’s Paris-based international perfume model groups throughout advertising and marketing, inventive, and product growth. [1]

The situation was chosen for is proximity to ELC’s Paris headquarters. Whereas the area remains to be actively underneath building, ELC intends to formally open it in 2025.

“We’re thrilled to obtain the keys to our new area within the coronary heart of Paris, which is able to function our ‘Maison des Parfums’ and embody our new Perfume Atelier,” mentioned Stéphane de La Faverie, Government Group President. “This thrilling new middle of perfume excellence affords proximity to our current company enterprise workplace community in addition to our perfume companions, enabling accelerated innovation and pace to market.”

ELC’s Maison des Parfums consists of company workplace area, in addition to areas designed for content material creation and collaboration. The ELC Perfume Atelier might be situated on the highest flooring of the constructing and have co-creation, analysis, and innovation rooms.

“The Atelier will additional strengthen our end-to-end perfume innovation by complementing ELC’s broader worth chain footprint and capabilities in Europe and worldwide,” mentioned Sumit Bhasin, Senior Vice President, World Perfume Innovation, Product Growth and R&D. “We’re wanting to deepen our collaborations throughout the innovation ecosystem in Paris and drive larger pace and agility.”

ELC’s perfume portfolio consists of manufacturers equivalent to Jo Malone, Tom Ford, Estée Lauder, Le Labo, Clinique, Kilian Paris, Éditions de Parfums Frédéric Malle, Aerin Magnificence, Aramis and Balmain Magnificence.