2024 in Overview: Rethink Retail

In Q1,  To have fun the launch of Dove Plant Milk Cleaning Bars, Dove hosted a two-day pop-up occasion, the #DoveDeluxeBar, in New York Metropolis. L’Occitane opened a department of its L’Occitane Café in Riyadh’s diplomatic quarter. Deliveroo UAE introduced a partnership with Mona Kattan’s fragrance model, Kayali. Within the US, DoorDash ramped up its magnificence choices by forging partnerships with MAC and Sally Magnificence. The Estee Lauder Corporations introduced that it could launch its Clinique model at Amazon’s US Premium Magnificence retailer. Final, Swedish pharmacy chain Apotek Hjärtat introduced it could implement age restrictions on skincare merchandise containing ‘superior’ anti-aging elements similar to AHA and BHA acids, vitamin A, and vitamin C.

In Q2, Saks launched the Saks Media Community, a tech-driven program designed to assist manufacturers attain the e-commerce platform’s buyer base by means of digital promoting all through the purchasing journey. Boots On-line Physician unveiled a brand new Pores and skin Situation Analysis service, offering sufferers with a scientific evaluation of widespread pores and skin issues inside 24 hours. L’Oreal-owned Kiehl’s formally launched a storefront on Amazon Premium Magnificence. Final, Ulta expanded its partnership with DoorDash to supply on-demand supply from over 1,350 shops throughout all 50 US states.

In Q3, Unilever-owned Easy skincare model hosted its first UK pop-up occasion in collaboration with Superdrug. Rituals launched its inaugural seashore membership in Knokke, Belgium.  Goal launched a brand new generative synthetic intelligence (GenAI) instrument named Retailer Companion throughout 2,000 shops. In August, Shein opened a pop-up retailer in Johannesburg, South Africa, aiming to reinforce its model presence within the area. Boohoo launched a brand new on-line market, Boohoo Manufacturers. Final, Chipotle introduced a collaboration with Wonderskin to introduce a guacamole-proof lip stain, named Lipotle.

In This fall,  Hailey Bieber’s Rhode introduced the opening of a pop-up retailer in London. In the meantime, Victoria Beckham Magnificence launched an eight-day pop-up expertise on the Excessive Line in New York’s Chelsea, showcasing its newest perfume, 21:50 Rêverie. Again in London, John Lewis teamed up with magnificence reserving platform Treatwell to energy reservations for its in-store magnificence manufacturers. Entire Meals introduced plans to open smaller neighbourhood shops to raised serve ‘fill-in’ consumers after a profitable trial in Manhattan. Final, Charlotte Tilbury introduced the opening of its largest flagship retailer in London’s Covent Backyard on 9 January 2025. The brand new location launched the model’s first-ever Pores and skin Spa, providing unique facial therapies alongside immersive retail areas, themed experiences, and interactive magnificence companies.