Unique: Love Wellness Is Coming to QVC

Unique: Love Wellness Is Coming to QVC

Love Wellness from founder Lo Bosworth, has been filling within the gaps in ladies’s well being merchandise since 2016, from demystifying the connection between vaginal and intestine well being to serving to banish bloat. Now, the model is coming to QVC to assist attain much more ladies.

We caught up with Lo amidst the thrilling information, however in fact, if you consider Lo Bosworth, you most likely consider the California woman who starred in Laguna Seaside and The Hills, so it’s no shock the fires in Los Angeles hit near house for her, so she jumped into motion. Love Wellness is organizing a drive to ship well being and wellness necessities to the impacted communities. Beneath, we caught up with Lo forward of the official launch of Love Wellness on QVC on January 15 at 7 PM ET—you’ll want to tune in.

On the LA fires…

“I’m not in LA proper now, however I can depend on two plus arms the buddies who’ve misplaced their properties. My dad and mom are in Laguna, and we at all times lived in concern of fireside. Laguna burned down in 93. They misplaced 500 properties, and virtually 400 had been broken, so Laguna went via this within the early 90s. My dad and mom’ home didn’t burn down in that fireplace, nevertheless it did burn down at one level. So it’s actually hitting near house. The dimensions of it’s simply stunning.”

On Love Wellness coming to QVC…

“QVC, to the Love Wellness staff and myself, is the right platform to actually have direct, real-time conversations and converse to a brand new neighborhood of girls. I really feel like our model has at all times been about training, transparency and providing actual options for ladies’s well being, and QVC as a platform actually permits us to inform that story in a really significant manner.

We actually get to transcend a product on a shelf and interact with folks, reply their questions, clarify the science, and truly join with ladies on this private stage that QVC means that you can do. So, I’m actually excited to develop our mission to such a trusted place for ladies, and so they’re already turning to QVC for wellness and self-care. Girls’s wellness is an enormous a part of their initiatives in 2025 and going ahead, so to be one of many early manufacturers on this area on the community is extremely thrilling. We’re very honored.”

On welcoming extra ladies of their 50s to the Love wellness neighborhood…

“It’s partly a brand new demo for us, however a demo that does know and belief our merchandise. My mother and all her buddies, for instance, are so excited that we’re launching on QVC. , ladies belief QVC, so for us, having the ability to talk to this explicit demographic via such a trusted platform, there couldn’t be a greater strategy to make that connection. It’s manner higher than Meta adverts.

QVC has a very, actually excessive barrier to entry. Nice manufacturers are on QVC, and their viewers trusts them due to that. And so to have the ability to make that reference to their viewers, and form of instantly step into that class of name for his or her viewers is absolutely thrilling for us.”

On new launches..

“We’re launching our new Day by day Love Electrolytes on QVC, which is thrilling. Day by day Love Multivitamin ($20) is our best-selling multi, now that is the sister product. Day by day Love Electrolytes are hydration for her. It has sodium ranges for much less bloating. It helps to assist cortisol and ladies’s hormone stability, and it helps to assist nutrient absorption. So, the 2 are actually an ideal pair, and I couldn’t be extra excited to launch it first on QVC. It’s our first enlargement into the drinks class, and I believe it’s going to go very well.

On the one complement she’d advocate to ladies over 50….

“Day by day Love the multivitamin is launching on QVC, and we really dropped the worth on that product from $34.99 to $19.99 final yr. It’s a very important value drop in an effort to make the product extra accessible. I consider it’s probably the most complete multivitamin available on the market. It has 25 plus substances plus herbals in it for ladies’s hormone stability, so it’s actually distinctive in that manner. I believe that that may be a nice 50-plus product.”

On the significance of routines over resolutions…

“I’m actually targeted on sustaining my routine. I believe that most individuals’s routines are literally fairly humble, and that’s an excellent factor. My every day routine is to do my skincare, put on sunscreen, take my dietary supplements, fill my water bottle each morning, and get in my steps. It’s a humble routine. We’re actually not for resolutions [at Love Wellness], however my purpose is to simply preserve that routine as a result of sustaining that routine as a baseline helps you preserve good well being.

I’ve a brand new Substack that I launched a few weeks in the past, and I posted an article about resolutions. One of many examples I gave as to why resolutions may be actually difficult is as a result of all people actually shoots for the moon. I used to be a kind of women that received a kind of enormous gallon water bottles a number of years in the past off Amazon. I used to be like, ‘I’m going to drink extra water.’  After a number of days of that, I used to be like, possibly I don’t have to drink this full gallon of water each day. Perhaps I simply have to movie my normal-sized water bottle each morning. You go from a decision to an answer, proper? Only a water bottle each day is the answer. You don’t want some massive decision. Dietary supplements are part of that too, proper? Like only a multivitamin and your probiotic each day—nice resolution.

A phrase from QVC…

“The start of a brand new yr is the right alternative to deal with wellness and uncover new merchandise for self-care. As a ‘female-first’ life-style and complement model, Love Wellness empowers ladies to take management of their female well being by slicing via the noise and misinformation and reframing ladies’s views on how you can care for his or her physique.

Lo Bosworth has performed a tremendous job eradicating the stigma from female private care and offering options which can be fashionable and efficient. For our QVC clients, the vast majority of whom are ladies 50+, it’s a time of their lives the place they’re experiencing bodily, psychological and emotional modifications and wish options that may assist assist them. We’re excited to introduce Lo Bosworth and her modern merchandise to our clients, inspiring them to really feel snug within the pores and skin they’re in and take cost of their very own well being.”

— Kristen Stevens, Vice President of Residence and GMM, QVC.