We Tried Huda Magnificence’s Electrical Lavender Setting Powder

One inconspicuous December night, Huda Kattan despatched TikTok right into a frenzy when she patted an electrical lilac setting powder throughout her under-eyes and T-zone. Makes an attempt to recreate the intense purple powder shortly ensued, with content material creators out of the blue changing into mixologists, mixing purple eyeshadow into their setting powders. Spoiler alert: It did not finish nicely.

Fortunately, there is no have to DIY anymore, as Kattan’s model, Huda Magnificence, simply launched a vibrant purple shade of its cult traditional EasyBake powder, aptly titled Ube Birthday Cake. With a view to reduce by the clickbait, I went proper to Kattan for all the main points, and put the powder to the take a look at. Forward, all the data, plus workforce Byrdie’s trustworthy opinions.

The Product

Huda Magnificence’s Simple Bake Free Powder has amassed a cult following since its launch in 2018, however Ube Birthday Cake is by far essentially the most vibrant of the shades, drawing inspiration from Kattan’s custom of celebrating her birthday along with her favourite ube cake. (For the unfamiliar, ube is a sort of purple candy potato from the Philippines.) “I needed to seize that very same pleasure on this assortment,” Kattan tells Byrdie.

With an electrical lilac colour with hints of pink, Ube Birthday Cake options the identical silky, blurring method you recognize and love for an airbrushed end. The shade is best suited for medium to tan pores and skin with golden undertones.

Along with the unfastened powder, Huda Magnificence is launching the limited-edition Ube Obsession Assortment, which options the Blush Filter within the shade Ube Cream, and the Fake Filler Lip Gloss within the shade UUU-Child.

The Pattern

If 2024 was the 12 months of child pink under-eyes, 2025 is the 12 months of lavender under-eyes. The thought behind utilizing a lilac powder is that it will probably each brighten and add a slight blush, creating an ethereal, angelic look. “The delicate rosy pigments on this shade assist to neutralize any darkness, brighten the world, and blur imperfections,” mentioned Kattan.

As for placement, the Ube Birthday Cake shade is best suited for the under-eye space. “I prefer to press the powder in with a puff, beginning on the internal nook of my under-eye and dealing my means out in direction of the temples,” mentioned Kattan.

The Opinions

Derek Deng, affiliate content material editor

“I grew up on ube ice cream, so this launch notably spoke to me. Formulation-wise, this powder has a dreamlike end: it is matte (like, 2016 matte) however not drying, blurring however not cakey. I used to be pleasantly shocked by how a lot I loved the coquette shade on my pores and skin tone—it provides a muted rosiness to the under-eyes, and mixed with the ube blush, it is extremely stylish. I would not say it is an on a regular basis look (I am nonetheless loyal to my child pink under-eye powder) however to my shock, there’s positively a time and a spot for this.”

Star Donaldson, social media director

“This lilac colour is definitely superb on me! I am obsessed. My under-eyes are noticeably brighter and I really like that this powder provides a clean and matte end. I do know its technically designed for the under-eyes, however I’ll positively be making an attempt it in my T-zone as nicely.”

Eden Stuart, editor

“I used to be shocked at how nicely this labored! Since I’ve impartial undertones, such a cool powder makes me apprehensive upon first look. However I am glad I’ve this one an opportunity: I do really feel like my undereyes look brighter. For me and my tan pores and skin tone, it is a slay!”