Kiehl’s debuts marketing campaign crafted from pubic hair

THE WHAT? Kiehl’s has launched a marketing campaign to advertise its intimate care line that’s aptly describing as daring. The L’Oreal-owned model has created a first-of-its-kind font, named Pubic Show Sort, crafted solely from human public hair, which it has used on posters.

THE DETAILS The transfer follows a earlier marketing campaign that includes fashions with seen pubic hair which was censored in choose shops. Kiehl’s says it turned this problem into an ‘alternative’ and that the visuals, shared throughout the model’s digital platforms, deliver consideration to the significance of embracing variety and destigmatizing conversations about our our bodies.

THE WHY? Kiehl’s International Model President Jon Sáenz, explains, “As trusted skincare specialists since 1851, Kiehl’s understands that each one pores and skin deserves respect and care, together with our intimate areas. Our response to the censorship of our Kiehl’s Personals imagery underscores our dedication to trustworthy conversations about physique hair, and our personal components, and difficult outdated societal taboos. Pubic hair is a pure a part of the human physique, and there’s no motive to really feel uncomfortable with it. We imagine in offering options for all skincare wants, with out exception.”