Oak Necessities expands US footprint with launch in 250 Ulta Magnificence shops

The California-based clear luxurious magnificence model has introduced its enlargement into Ulta Magnificence shops nationwide, marking a major milestone within the model’s retail development technique. The transfer follows its profitable on-line presence at Ulta.com.

Oak Important will debut by the retailer’s rising model platform, Sparked, throughout customized shows in over 250 Ulta Magnificence areas, beginning February 2nd, 2025.

“Ulta Magnificence’s distinctive place as a vacation spot that seamlessly blends status and mainstream magnificence, mixed with their nationwide presence, and deeply engaged neighborhood, makes them the proper accomplice for Oak Necessities,” commented Lauren Harris, CEO of Oak Necessities.

Ulta Magnificence will function Oak Necessities’ full assortment of skincare, physique care, tub, and perfume product. The partnership may even deliver new Oak Necessities product launches solely to Ulta Magnificence buyers first—all all year long.

To have fun the launch, Oak Necessities will host pop-up experiences and occasions at choose Ulta Magnificence areas all through 2025, the place clients can expertise the model’s signature remedies and find out about their intentional method to skincare.

Inside Ulta Magnificence shops, Oak Necessities will take over aisle endcaps, displaying a design impressed by nature. The procuring expertise was designed to be each grounding and immersive, emphasizing pure and sustainable design parts all through. Merchandise will likely be thoughtfully displayed on cork risers, whereas the cabinets will function gentle woodgrain veneers that replicate the model’s connection to nature.

“Retail environments are sometimes busy and overstimulating, so we wished to impart a second of spa-like calmness. It was essential to our crew to include pure and sustainable supplies with actual wooden veneer shelf covers and pure cork product risers,” defined Oak Necessities VP of Model & Artwork Path, Johanna Ketterle.

Oak Necessities was based in 2021 by tastemaker Jenni Kayne, famend for her eponymous life-style model. The model goals to create pores and skin and physique care necessities that deliver spa-like self-care rituals to the consolation of the house.

“In simply three years, Oak Necessities has shortly established itself as a premium magnificence model with outstanding development,” claimed the model in a media assertion. “In 2024, Oak Necessities achieved 30% gross sales development and strategic enlargement into the tub class by its revolutionary launch, Cloud Foaming Tub Oil.”

The enlargement comes at a time of serious development forOak Necessities, which lately obtained recent funding from Silas Capital and Unilever Ventures with the purpose to speed up product improvement, improve advertising initiatives, and increase distribution channels.