Christina Truthful to go L’Oréal’s Shopper Merchandise Division in North America

L’Oréal Groupe has introduced the appointment of Christina Truthful as President of the Shopper Merchandise Division (CPD) for the North America Zone, efficient instantly. In her new position, Ms Truthful will report back to David Greenberg, CEO of L’Oréal USA and President of the North America Zone, in addition to Alexis Perakis-Valat, President of the Shopper Merchandise Division for L’Oréal Groupe.

Since 2020, Truthful has served as President of L’Oréal Dermatological Magnificence (LDB) within the North America Zone, overseeing manufacturers together with CeraVe, La Roche-Posay, SkinCeuticals, Skinbetter Science and Vichy. As President, Truthful established LDB because the Group’s third-largest US division, considerably accelerating gross sales progress and rising market share. Underneath her management, the Division’s manufacturers and merchandise turned the highest advice amongst dermatologists, pediatricians, and pharmacists.

Truthful’s profession at L’Oréal started in 2008 with management positions throughout the U.S. Shopper Merchandise Division, together with senior advertising and marketing roles with Garnier and Maybelline New York. In 2015, she led international advertising and marketing for SkinCeuticals; in 2015, she was appointed US Normal Supervisor for SkinCeuticals the place she accelerated the model’s progress and cemented its main place in skilled skincare.

“I’m thrilled that Tina will now be taking the helm of our Shopper Merchandise Division and our extraordinary portfolio of Shopper Division magnificence manufacturers, together with L’Oréal Paris, Maybelline New York, Garnier, Essie, and NYX Skilled Make-up,” commented David Greenberg. “I’ve seen Tina step change each enterprise she has run as we’ve got witnessed with the Dermatological Magnificence Division underneath Tina’s management. Her strategic imaginative and prescient, daring decision-making, and entrepreneurial mindset place her and the Division for continued success.”

Truthful succeeds Nathalie Gerschtein, who has determined to open a brand new chapter of her skilled life outdoors the L’Oréal Groupe.