AJ Brown’s E-book ‘Inside Excellence’ Goes Viral For Tremendous Bowl 2025

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Whereas all eyes had been on Taylor & Travis final yr, this time, there’s a brand new viral second capturing everybody’s consideration heading into Tremendous Bowl weekend—and it includes an NFL star, a self-help learn, and what is likely to be essentially the most healthful sideline exercise we’ve ever seen courtesy of AJ Brown‘s Inside Excellence guide.

Philadelphia Eagles extensive receiver AJ Brown’s pregame ritual isn’t what you’d sometimes count on from an NFL participant. As a substitute of blasting music by way of headphones or pacing the sidelines, Brown finds his zone by diving into Inside Excellence
, a self-help guide by Jim Murphy that’s all of a sudden grow to be the must-read guide of the NFL season.

The Eagles star first made headlines when cameras caught him studying the guide throughout January’s wild-card sport towards the Inexperienced Bay Packers. What occurred subsequent was nothing in need of extraordinary: Murphy’s Inside Excellence
guide skyrocketed from Amazon’s 523,497th place to claiming the primary spot on the bestseller record, with a mind-boggling gross sales improve of 53,273,200 %—sure, you learn that quantity proper!

“I used to be not anticipating that. An actual present,” Murphy instructed The Related Press on January 13, 2025, clearly stunned by his guide’s sudden surge in reputation. “I simply checked out Amazon final evening and it bought to No. 1, in order that was a shock. It had most likely by no means been increased than most likely 8 or 9,000.”

So what’s bought this Professional Bowl extensive receiver reaching for a guide as a substitute of an power drink throughout video games? Nicely, Inside Excellence
is one in all Brown’s secret weapons for staying cool beneath stress. “This sport is 90% psychological and 10% bodily for me,” Brown shared in a social media publish. “I convey it to each sport and I learn it between every drive. I take advantage of it to refocus and lock in regardless of what might transpire within the sport good or dangerous.”

The timing couldn’t be extra good because the Eagles put together to face the Kansas Metropolis Chiefs in Tremendous Bowl LIX. The group even dropped a hype video that includes Brown’s now-famous sideline studying classes—as a result of apparently, the key to soccer greatness may simply be in your native bookstore.

When some speculated that Brown turned to the guide out of frustration throughout a sport the place he had only one reception, he rapidly shut down that narrative with refreshing honesty: “I wasn’t pissed off in any respect. I figured that’s what y’all most likely thought,” Brown instructed ESPN’s Tim McManus. “Why do you at all times assume I be pissed off? Dang. I prefer to learn!”

As Tremendous Bowl Sunday approaches, it appears Eagles Nation isn’t simply rallying behind their group—they’re racing to bookstores to find their very own, ahem, Inside Excellence. And whereas Murphy might need traditionally been a Seahawks fan, he’s made it clear the place his loyalties lie: “Now, it’s the Eagles.”

If you wish to channel your personal internal champion (or simply discover out what has Eagles Nation so captivated), you possibly can seize your personal copy of Inside Excellence
proper right here
. Drawing from over six years of analysis and his personal expertise as a former Chicago Cubs participant, Murphy teaches readers the way to overcome anxiousness, break by way of psychological blocks, and carry out beneath stress—whether or not you’re catching passes within the NFL or juggling life as a busy guardian. By way of sensible workouts and psychological strategies, the guide reveals you the way to develop self-mastery, let go of what you possibly can’t management, and discover function past simply chasing happiness. Hey, if it’s adequate for the NFL sidelines, it would simply be the mindset refresh you’ve been on the lookout for!