Cosmetics

cosnova Magnificence Hits US$1 Billion Milestone

cosnova Magnificence Hits US Billion Milestone
11
Feb

THE WHAT?  cosnova Magnificence, the mother or father firm of essence make-up and Catrice Cosmetics, has surpassed US$1 billion in income for 2024, marking a serious milestone in its world enlargement.

THE DETAILS  

  • U.S. enlargement has been a key driver, with essence make-up getting into 250 new Goal places and Catrice doubling its gross sales, fueled by Amazon, TikTok Store, and influencer endorsements.
  • The model’s purpose is to ultimately surpass Germany as its prime market, leveraging partnerships with Ulta Magnificence, Amazon, and Goal.
  • essence’s Name Me Queen Mascara grew to become a top-four product at Ulta after a TikTok-driven advertising marketing campaign, whereas Catrice’s Beneath Eye Brightener ranked #1 in Amazon’s Cosmetics class.
  • Revolutionary model engagement included activations at Tremendous Woman Surf Professional, faculty campus roadshows, and main influencer partnerships with Katie Fang and Katie Fang
  • cosnova GPT, an AI-powered platform, was launched to optimize creativity and operations, whereas sustainability efforts targeted on lowering packaging waste and eliminating unstable silicones.

THE WHY? With a 17% enhance in internet gross sales over the previous yr, the corporate has solidified its place because the second-largest magnificence supplier worldwide by quantity, pushed by sturdy demand throughout Europe and the U.S., now its second-largest market.