Unilever FY2024: Gross sales up 4.2 p.c and advertising and marketing spend ‘highest in a decade’

THE WHAT? Unilever has introduced its outcomes for the total 12 months 2024. The UK-based FMCG large reported underlying gross sales development of 4.2 p.c, led by 2.9 p.c quantity development, pushed by all enterprise teams. Underlying EPS elevated 14.7 p.c.

THE DETAILS The producer of Dove stated that the separation of its Ice Cream unit was on observe and that its advertising and marketing spend had hit its highest stage in additional than a decade, up 120bps to fifteen.5 p.c.

Energy manufacturers accounted for greater than 75 p.c of turnover and carried out strongly, with 5.3 p.c underlying gross sales development. Magnificence & Wellbeing grew 6.5 p.c, with quantity development of 5.1 p.c.

THE WHY? Hein Schumacher, CEO, feedback, “Right this moment’s outcomes replicate a 12 months of great exercise as we targeted on remodeling Unilever right into a persistently greater performing enterprise.

“Beneath the expansion motion plan, we dedicated to doing fewer issues, higher and with larger influence. We executed the plan at tempo and made progress in 2024…

“The great productiveness programme we introduced in March is being applied at tempo and we’re forward of plan in serving to to create a leaner and extra accountable organisation. We’re taking decisive actions in Indonesia, the place long-standing challenges required a reset of the enterprise, and China, the place we’re remodeling our go-to-market strategy throughout a market slowdown. We anticipate to see the advantages of those actions from the second half of 2025.”