CosmeticsDesign unpacks key developments in 2024 that may impression 2025

On this episode of the Magnificence 4.0 Podcast, the CosmeticsDesign editorial workforce seemed again on the highlights of 2024.

Kirsty Doolan, editor of CosmeticsDesign-Europe, mentioned there have been some surprises that she didn’t count on in 2024, together with L’Oréal’s minority acquisition of Galderma.

“Earlier within the 12 months, I might have thought of them to be rival corporations. I imply, the one firm despatched sells Cetaphil, the opposite sells CeraVe – fairly comparable merchandise… I might say is that this has been a key theme of 2024 in cosmetics… surprising collaborations, seeing rivals working collectively to attain issues that may’t be executed alone.”

In Asia Pacific, magnificence developments unfolded as anticipated, mentioned CosmeticsDesign-Asia editor Amanda Lim, who anticipated the continued excessive demand for performance-based merchandise and the expansion of the masstige phase as customers demanded efficacy and accessible luxurious.

The rising want for reasonably priced choices was additionally felt within the North American market, with manufacturers like e.l.f. Cosmetics capitalising with magnificence ‘dupes’.

“e.l.f. Cosmetics has efficiently captured the market on duping merchandise… As we all know, economically, we’re individuals feeling the squeeze on their wallets. And so, individuals need merchandise that they’ll belief, that they know will work and can ship outcomes. They usually wish to emulate that luxurious magnificence look or really feel or scent. And once more, e.l.f. Cosmetics has executed that extraordinarily nicely,” mentioned Cassandra Stern, editor of CosmeticsDesign-US.

Magnificence 2025: Trying forward

The editors explored how magnificence tendencies will evolve within the coming 12 months and recognized key similarities and overlaps.

Considerably, they highlighted the growing affect of medical developments and aesthetic practices and mentioned the way it might form product formulations and client expectations.

Amanda highlighted skincare model Trendy Molecules which as merged medical science with beauty innovation.

“The workforce at trendy molecules is wanting past actives like retinol – which to them is taken into account outdated expertise – what they’re doing now could be wanting into the medical world and the way medical doctors are treating wounds to allow them to carry it into the beauty area to deal with the calls for for extra superior and clinically confirmed outcomes.”

For extra insights into 2025, together with magnificence tech, sustainability, artistic collaborations, wellness and extra, try the podcast above.

This podcast was recorded on December 12, 2024.