L’Oréal makes strategic funding in Korean fragrance model BORNTOSTANDOUT

The fundraising, the monetary phrases of which haven’t been disclosed, is predicted to gasoline BORNTOSTANDOUT’s offline enlargement, notably throughout Europe and the U.S., giving shoppers in these areas the possibility to expertise the model’s modern tackle retail and olfactory discovery.

Moreover, BORNTOSTANDOUT anticipates leveraging L’Oréal’s world brand-building experience, whereas Contact Capital will supply strategic insights to boost its presence in worldwide markets.

Launched in 2022, BORNTOSTANDOUT rapidly gained a fame for its distinctive originality and creative ethos. In simply two years, the model has entered 60 international locations, in top-tier shops.

“What distinguishes BORNTOSTANDOUT as a novel voice in luxurious perfume, is our agency perception in taking a special path that favors creativity over conference,” stated Jun Lim, Founder and Managing Director of the younger model. “Receiving backing from such outstanding buyers is greater than an infusion of capital; it’s highly effective validation that fragrances infused with originality are one in every of life’s biggest luxuries.”

Fueled by its founder deep trade insights from his background as fairness analyst within the cosmetics sector and his lifelong ardour for fragrances, BORNTOSTANDOUT goals to redefine what luxurious perfume will be. The model explores olfactory instructions which can be daring, provocative, and unconventional, having just lately launched Extrait Extrême – a fragrance assortment with an impressive 60% oil focus.