Cecred makes Ulta magnificence debut

THE WHAT? Beyonce Knowles-Carter’s hair care line, Cecred has introduced its enlargement into greater than 1400 Ulta Magnificence shops throughout the US and on-line. In accordance with the model, the launch is the largest unique hair care roll out within the retailer’s historical past.

THE DETAILS New and present Ulta customers will be capable of browse and buy all the Basis Assortment, together with the bestselling Hydrating Shampoo and Conditioner, the Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops.

The unique retail partnership will likely be highlighted with outstanding publicity and branded parts in Ulta Magnificence shops and salons throughout the nation. This consists of customized fixtures and crowd pleasing product merchandising, that includes life-size, shoppable shows of the patent-pending bottles, in addition to a first-of-its-kind salon integration and takeovers that carry the Cécred model to life.

THE WHY? Cecred mentioned in a press release, “As the one specialty magnificence retailer with a full-service salon in each retailer, and a magnificence vacation spot that caters to visitors of all generations, Ulta Magnificence is strategically positioned to carry Cécred’s salon-quality formulation and efficacious elements to extra customers.”