Okay-Magnificence model Anua expands to 1,400 Ulta magnificence shops throughout the U.S.

After its launched on Ulta.com in December 2024, the Okay-beauty skincare model expanded to 1,400 shops throughout the U.S. on February 2nd, 2025, strengthening its reference to North American customers.

Anua got here to life in shops, by branded eye-catching show and front-of-store desk that includes the model’s bestsellers.

Launched in 2019 by brand-building firm The Founders, Anua is dedicated to growing focused options for numerous pores and skin issues, powered by pure and dermatological elements. The model’s bestsellers embody the Heartleaf Pore Management Cleaning Oil; Heartleaf Quercetinol Pore Deep Cleaning Foam; Niacinamide 10 TXA 4 Serum.

Since its creation, Anua has emerged as a fast-growing Okay-beauty skincare model, reaching outstanding development throughout international retail platforms, together with Amazon and eBay Japan.

One of many model’s standout achievements is its success on social platform, TikTok, the place its whole brand-related content material has garnered over 2.4 billion views, notably resonating with the Gen Z viewers. Anua’s bestselling product, the Heartleaf Pore Management Cleaning Oil, has gained huge consideration on the app, accumulating greater than 338 million views.

“We’re delighted to attain such robust outcomes as we efficiently develop into the aggressive U.S. retail market, following our on-line success,” stated an Anua consultant. “By our continued partnership with Ulta Magnificence, we are going to work towards changing into a worldwide No.1 skincare model by strategic advertising initiatives and modern product improvement tailor-made to our clients.“