GNC faucets into rising collagen market with Premier Collagen launch

The choice to broaden into the collagen sector was “impressed by the worldwide prospects who’re on the lookout for confirmed skincare options, together with the general wholesome growing old tendencies,” Lauren Inexperienced, director of worldwide product design at GNC, informed NutraIngredients.

By tapping into the growing demand for wholesome growing old merchandise, which is anticipated to proceed to develop over the following 5 years, the Premier Collagen launch is a “excellent, pure extension throughout the area” for GNC, she added.

The brand new beauty-from-within product line enters a worldwide collagen market projected to develop at a CAGR of 11.3% to succeed in $18.7 billion by 2030, leveraging world insights and scientific analysis to ship collagen in a number of codecs to a various client base.

Innovation and product differentiation

To distinguish itself within the area, GNC Premier Collagen presents an unflavored powder containing a 10-gram dose of bovine and marine-derived collagen that may be blended into cold and hot drinks or meals. It’s obtainable in each stick packs and tubs.

In accordance with Leah Trimble, director of worldwide merchandising, Premier Collagen’s R&D course of was pushed by GNC’s world analysis and partnerships, which “recognized the necessity for various formulations and varied supply codecs with quick-absorbing and clinically confirmed collagen and different focused components.”

“We’ve a tremendous community of in-country groups that we work with every day to get insights on native client wants and the way our merchandise can be utilized realistically day-to-day,” she informed NutraIngredients.

GNC took a strategic strategy in the direction of balancing the demand for marine and bovine collagen, guaranteeing that every formulation resonated with completely different regional preferences.

By inspecting present ingredient tendencies in the marketplace along side “how magnificence tendencies specifically circulation globally from early inception to mass adoption, we chosen the optimum collagen supply for every product to finest meet client wants and assist beauty-from-within,” Trimble added.

The potential advantages of Premier Collagen, together with smoother, extra hydrated and extra youthful-looking pores and skin, could be seen in about eight weeks with constant use, in accordance with GNC.

All through the R&D course of, the corporate’s vitamin workforce centered on the assessment and software of medical analysis to hone the efficacy of Premier Collagen’s components and dosages, Trimble stated, which had been then thought of towards the class white area.

Future plans and market enlargement

Early suggestions from worldwide markets has been encouraging, with customers in markets like Hong Kong, Mexico and Romania reporting that they’re totally having fun with the collagen shot, Trimble stated.

She added that GNC has obtained constructive early suggestions on the powder’s mixability and that she is thrilled to see how these merchandise will make an influence as world enlargement accelerates.

With the profitable launch of Premier Collagen, GNC has plans for future expansions throughout the beauty-from-within class, together with developments within the hair care class, amongst others, Inexperienced shared, previewing that buyers can “anticipate to see some thrilling newness hitting cabinets later this yr!”

Transferring ahead, Trimble added the corporate goals to construct on its foundations within the lively vitamin, wellness and weight administration classes to broaden into wholesome growing old.

“Our technique consists of rising this class alongside different GNC merchandise centered on beauty-from-within, with new additions from our third-party companions to raised meet the evolving wants of at this time’s customers,” she stated.