Violette_fr launches at Sephora throughout North America

The multi-category magnificence model based by French make-up artist Violette Serrat introduced its upcoming debut at Sephora. The model will likely be featured in over 190 Sephora shops throughout North America — each in devoted gondolas and the retailer’s “Subsequent Huge Factor” part. The rollout will start on February 28, 2025, with the Canadian launch scheduled for March 24, 2025.

Sephora will likely be Violette_fr unique North American retail associate.

“I’ve at all times envisioned my model in a retail surroundings,” Violette Serra mentioned. “One thing magical occurs when our neighborhood engages with our merchandise firsthand—it’s an ’aha’ second the place they really feel the formulation and expertise the depth of every shade.”

Violette_fr launched in 2021 and now contains a 14-piece magnificence assortment, which incorporates make-up, skincare, and haircare. The model artistic strategy combines daring artistry with easy-to-use, high-performance formulation which can be accessible to magnificence fans of all ranges.

“Sephora is thrilled to introduce Violette_fr and their artistry-driven, revolutionary clear make-up and skincare merchandise to our purchasers. Violette_fr affords approachable formulation impressed by easy French magnificence, combining daring and minimalist make-up kinds. We look ahead to welcoming this model to our Sephora neighborhood and know that will probably be an exquisite addition to our rising make-up assortment,” commented Alison Hahn, SVP of Make-up & Perfume Merchandising at Sephora.

All Violette_fr merchandise are Vegan (Leaping Bunny licensed) and “Sephora Clear.”

With its revolutionary product formulations and compelling model identification, Violette_fr has garnered a rising fan base (now over 1M+ on social media).

Violette_fr’s success throughout a number of classes has attracted buyers, together with a seed spherical led by Feminine Founders Fund (FFF), Felix Capital, and Greycroft Ventures, adopted by a Collection A spherical, led by Monogram Capital Companions, and extra lately, a Collection B funding spherical led by Silas Capital.

“From the second we met Violette, it was clear she was one in all a sort,” says Anu Duggal, Founding Associate of Feminine Founders Fund. “Her distinctive mixture of French type and deep artistry instantly set her aside, and we had conviction in her potential to construct one thing particular from day 1. This is among the most fun launches at Sephora in years.“