Amazon makes a transfer on European cosmetics retail; cuts ribbon on Milan magnificence retailer

THE WHAT? Amazon has opened the doorways of a brand new bodily retail retailer in Milan metropolis centre – its first bricks and mortar presence in Italy. Amazon Parafarmacia & Magnificence is stocked with a curated assortment of magnificence and private care merchandise, in addition to providing progressive in-store providers and professional recommendation.

THE DETAILS The improved choice might be progressively accessible all year long to on-line shops in Germany, France, Italy, Spain and the UK, increasing the e-commerce behemoth’s magnificence providing throughout Europe.

THE WHY? Giorgio Busnelli, Vice President of Amazon’s Shopper Items in Europe, explains, “We’re thrilled to announce the opening of Amazon Parafarmacia & Magnificence in Milan, a bodily retailer that additional enhances and innovates our prospects’ buying expertise that includes a curated number of magnificence and private care merchandise. We’ve designed this retailer to deliver us one step nearer to our prospects and to ship an progressive expertise, merging cutting-edge expertise with professional recommendation.

“Due to this opening, we will develop our on-line magnificence and private care product choices throughout Amazon’s shops in Germany, France, Italy, Spain, and the UK all year long. This broadened choice displays our dedication to fulfill the various wants of our prospects, each at our bodily retailer in Milan and on-line in Europe.”