Glow Recipe expands hybrid vary on the again of excessive shopper demand

The US-based skincare model introduced the launch of the Watermelon Glow Niacinamide Dewy Flush, a tinted cheek serum, at their Glow Convention in January.

This marked the model’s additional growth into pores and skin care-infused make-up class, which it calls its Glow Hues vary.

Talking to CosmeticsDesign-Asia, Sarah Lee, co-founder and co-CEO, stated the event was fuelled by shopper demand.

“We’ve been getting excessive demand to create extra tinted merchandise, so we need to fill this hole whereas nonetheless ensuring they’re clinically examined to assist enhance total pores and skin texture and tone over time.”

Glow Recipe is finest recognized for the Watermelon Glow Niacinamide Dew Drops, a serum impressed by Korean magnificence.

“This was impressed by our journeys to Korea, the place we noticed make-up artists use heavy oils and typically petroleum to create editorial shiny seems and needed to create a serum that was our mission, to create a serum which you can have for stunning dewy glass pores and skin that all of us love immediately and over time, and whereas solely utilizing pores and skin helpful components,” stated Lee.

Glow Recipe’s watermelon-inspired sequence expanded with the launch of Watermelon Glow Niacinamide Hue Drops Solar Glow in 2024.

This product was impressed by its clients, who started mixing the unique system into bronzer.

“Our group has all the time been pores and skin care-savvy and inventive in terms of their routines. We’ve seen how a lot they beloved Dew Drops and felt empowered to make use of it of their routine-we’ve seen how they’ve blended these drops with their foundations and blushes to create complexion merchandise. We need to proceed to offer them with improvements and weal methods get pleasure from seeing their magnificence looks-whether it’s a no makeup-makeup look or full glam,” stated Christine Chang, co-founder and co-CEO, Glow Recipe.

In line with Lee, the corporate challenged a skincare lab and a make-up lab to create a product that was “in the beginning a skincare remedy” however may give the pores and skin a heat tinted glow.

Glow Recipe adopted the launch of their first-ever tinted product with by releasing one other shade, Rosy Glow.

The product was initially a restricted version however has since been added to the everlasting assortment after super demand.

‘It’s a flush, not a blush’

Formulated in Korea and accessible in two shades, the brand new Dewy Flush merchandise embody 3% niacinamide, centella asiatica, watermelon, and hyaluronic acid.

The color comes from the jojoba oil coated microfine pigments.

“We formulated Dewy Flush utilizing jojoba floor coated handled pigments to boost stability, dispersion and adherence to the pores and skin with out penetration. Due to their molecular measurement, they’re too massive to penetrate the pores and skin and solely sit on the floor,” Lee defined.

The co-founders and co-CEOs emphasised repeatedly that its new merchandise weren’t blushers.

“These aren’t color merchandise with a contact of skincare. They’re a complete new world of true skincare formulations that increase your confidence and your glow with out overlaying up what makes you distinctive,” stated Chang.

Shifting ahead, followers of the model can count on typical skincare launches, in addition to extra tinted hybrids.

Throughout the Glow Convention, the founders teased that they are going to be including a lip produc to the Glow Hues household quickly.

“We’re dedicated to persevering with our legacy of launching groundbreaking skincare improvements which might be deeply rooted in our Korean heritage and supply one thing actually distinctive to the market. Count on to see new merchandise in each conventional and tinted skincare,” stated Lee.

“We intention to create multi-tasking and multi-functional merchandise that make skincare extra enjoyable, approachable and accessible for our world group,” stated Chang.