The Estee Lauder Corporations companions with Adobe to streamline content material creation

THE WHAT? The Estée Lauder Corporations is partnering with Adobe to undertake Adobe Firefly and redefine its means of launching digital advertising and marketing campaigns by means of generative AI. By integrating Firefly throughout present Adobe Artistic Cloud workflows, ELC will drive effectivity, speed up marketing campaign execution and empower artistic groups to recapture time, enabling them to give attention to creating new creative ideas.

THE DETAILS With options resembling Generative Increase built-in into present workflows, pictures could be intelligently resized and optimized for numerous codecs. Groups can shortly ship belongings with textual content and imagery intuitively positioned, prepared for distribution throughout digital advertising and marketing channels.

THE WHY? Justin Edwards, Vice President, World Digital Artistic and Model Picture, MAC Cosmetics, explains, “Sustaining mindshare on digital channels resembling social media is vital within the aggressive magnificence business, however oftentimes the content material necessities for every platform stresses our means to ship new campaigns. The MAC Cosmetics group was the primary to discover the potential of generative AI for the corporate by means of Adobe Firefly Providers, and we consider it should take away hurdles that at present forestall our designers from specializing in their craft.”