Cosmetics

GEKA celebrates a century of setting magnificence requirements at Cosmopack Bologna 2025

GEKA celebrates a century of setting magnificence requirements at Cosmopack Bologna 2025
20
Mar

PRESS RELEASE

March 2025
GEKA celebrates a century of setting magnificence requirements at Cosmopack Bologna 2025

GEKA celebrates a century of setting magnificence requirements at
Cosmopack Bologna 2025

Celebrating its centenary, magnificence applicator and packaging knowledgeable GEKA will illuminate Cosmopack Bologna 2025 with the launch of its Artwork Deco-inspired Golden Grace assortment. Paying homage to the Roaring Twenties, when sturdy, impartial girls started to shine, the brand new assortment merges GEKA’s wealthy heritage with trendy packaging applied sciences, recapturing the expressionism of this golden period.

Guests to Cosmopack Bologna 2025 can discover the Golden Grace assortment and meet with specialists at GEKA’s Twenties-themed stand (E2-F1, Corridor 15) from March 20–22 on the Bologna Exhibition Centre, Viale della Fiera, Bologna, Italy.

A Century of Innovation: From Brushes to Reducing-Edge Magnificence Options

Based in 1925 throughout Germany’s affluent Golden Twenties, GEKA started as a brush manufacturing unit in Waizendorf. By the Nineteen Fifties, the corporate was producing twisted wire brushes for cosmetics, and by the Sixties, it had expanded into packaging and applicator manufacturing via plastic molding. On the flip of the millennium, GEKA launched molded mascara brushes, solidifying its place as a full-service accomplice for cosmetics, providing turnkey help to assist manufacturers create and market class-leading magnificence merchandise.

Golden Grace: A Fusion of Twenties Class and Fashionable Expertise

The Golden Grace assortment exemplifies a century of innovation, combining the daring vibrancy of Twenties aesthetics with superior adorning strategies:

  • Roctool Warmth & Cool Expertise – A sophisticated induction molding technique that heats the mildew to create gorgeous applicators.
  • Shadow Printing Service – A sustainable course of that requires no extra foil or ink, delivering placing finishes for every type of packaging whereas conserving assets.
  • Sustainable Styling Device – Finishing the set, this instrument ensures that anybody can step again into the glamorous world of Twenties hair styling with confidence.

A Dedication to Sustainable Magnificence

Guests also can uncover how GEKA, a model of medmix, is pioneering sustainable cosmetics within the 2020s. Alongside its resource-efficient ornament applied sciences, the corporate offers entry to recycled post-consumer resin (PCR) for packaging. With these low-carbon options, magnificence manufacturers can embrace innovation and develop timeless merchandise that can set new trade requirements for the following century.