America’s Subsequent Prime… Primer – Milani Cosmetics debuts actuality spoof marketing campaign

THE WHAT? Milani Cosmetics has unveiled a reality-TV impressed marketing campaign named America’s Subsequent Prime Primer, whereby primers are up for the last word glow-up title, within the place of contestants. The spot is designed to spotlight the make-up model’s Conceal + Excellent Blur Out Smoothing Primer.

THE DETAILS The marketing campaign includes a numerous solid that features comic and actor Zainab Johnson because the charismatic actuality TV present host. She’s joined by a panel of judges performed by sketch comedy actors Ele Woods, Amber Pleasure and Joe Hegyes. Content material creators Natalie Shine, Zoe Kim and Imani Blackmon are solid as primer contestants, every a personification of a unique face primer fail – or the last word primer ‘win’.

THE WHY? Jeremy Lowenstein, CMO of Milani Cosmetics, explains, “Early 2000s nostalgia is a part of the cultural zeitgeist at this time, and we noticed the proper alternative to revisit the period that gave rise to our model and marked the golden age of actuality tv. This marketing campaign playfully showcases the ability and innovation of Milani’s new primer whereas celebrating a style that outlined the Millennial technology and continues to captivate Gen Zers and Gen Alphas, at this time’s main culture-drivers.”