Unilever to harness AI for product shoots

Unilever to harness AI for product shoots

THE WHAT? Unilever has introduced that it’s reinventing its product shoots to satisfy the rising demand for content material. Utilizing AI-driven applied sciences to create pixel excellent product twins, the FMCG big will speed up content material creation, cut back complexity and lower prices.

THE DETAILS Certainly, the price of creating imagery can be lowered by 50 p.c, and produced in half the time, Unilever stated, because of NVIDIA Omniverse.

Magnificence & Wellbeing was the primary of Unilever’s enterprise teams to pilot the know-how and has now built-in it into its wider content material creation workflow throughout product strains for TRESemmé, Dove, Vaseline and Clear. That is displaying as much as 55 p.c financial savings and 65 p.c quicker turnaround on content material, doubling the click-through fee whereas holding consideration 3 times longer.

THE WHY? Esi Eggleston Bracey, Chief Development and Advertising and marketing Officer at Unilever, explains, “We’ve reworked what was as soon as a fancy, sluggish course of right into a advertising system that frees up our groups to give attention to what they do greatest – assume larger, be artistic, push boundaries and create magic for our manufacturers.

“This isn’t about pushing out extra content material – anybody can try this. It’s about beginning with a deep understanding of individuals’s wants and wishes, executing our campaigns with creativity and backed by a high-quality content material creation machine to ship want at scale. Our product twins could be deployed in all places and anyplace, precisely and persistently so content material is generated quicker and on model. We name it creativity on the pace of life!”