Arcade revamps its ScentSeal know-how for greener perfume samples

In 2024, Arcade Magnificence launched, in partnership with a significant magnificence participant, an eco-designed model of ScentSeal, its press sampling answer. For this new technology, the aluminum layer has been eliminated and changed with a barrier know-how that has no affect on recyclability.

Developed within the Nineteen Nineties, ScentSeal know-how takes the type of a label affixed to a cardboard backing. This answer is utilized in quite a few purposes—press inserts, point-of-sale (POS) distribution, road advertising, and unsolicited mail.

“ScentSeal permits prospects to pattern a hydroalcoholic components with an exceptionally shut match to the unique perfume. It’s an optimum technical answer for sampling, however it requires a barrier able to defending the product. The problem was to take care of this safety whereas eliminating the aluminum,” explains Claudie Guérin, CSR Director at Arcade Magnificence.

Decreased CO2 emissions

“We already had an answer with a excessive paper content material, so it was logical to go additional by eradicating nearly all of the aluminum from the outer label containing the perfume,” continues the supervisor.

The innovation consisted of changing the aluminum barrier with an equally efficient, progressive know-how. For this new technology of ScentSeal, the outer label consists of 48% paper and, relying on the format of the backing card, the whole product options 70% to 90% paper. Your entire product is subsequently technically recyclable.

Above all, minimizing aluminum to an almost negligible quantity considerably reduces the CO2 emissions linked to each the manufacturing and recycling of the label. In accordance with Arcade Magnificence’s calculations, the brand new ScentSeal cuts CO2 emissions by roughly 37% in comparison with a conventional pattern.

Manufactured and printed in France, this eco-designed model eradicated greater than 5 tons of aluminum over a 12 months of use by the shopper.

Unchanged efficiency

For this improvement to be accepted by the market, the problem was to take care of the entire unique efficiency.

“Within the case of ScentSeal, the problem was to mix decreasing the environmental footprint whereas sustaining product high quality and efficiency, making certain a constant expertise for shoppers,” emphasizes Audrey Hatet, Key Account Supervisor at Arcade Magnificence.

In accordance with the specialists concerned within the undertaking, the shelf life and olfactory rendering of the pattern stay the identical.

“The perfume concentrates had been examined on each variations of ScentSeal. The outcomes for the aluminum-free model are glorious; we didn’t discover any fragrances that may not be appropriate,” continues Audrey Hatet.

On the mechanical aspect, the label’s resistance to strain exerted by the load of magazines or postal transport was additionally validated.

In direction of new developments

At Paris Packaging Week 2025, Arcade Magnificence additionally launched Paper BeautiSeal, a model of this know-how tailor-made for basis sampling. It permits a number of shades of the identical components to be offered on a single flat paper help. One other current innovation is the 80% Paper Packette—developed in collaboration with Origins—as a sustainable different to conventional aluminum pouches.

Arcade Magnificence continues its analysis to scale back plastic in ScentSeal’s barrier layer whereas sustaining safety for the hydroalcoholic components and making certain optimum olfactory efficiency. Additional developments are on the horizon!