The Ulta Magnificence Bandits – Hype Hair

Written By: Ciara Celeste| Reporter

Have you ever ever walked into Ulta Magnificence and seen the cabinets trying a little bit emptier than traditional—or discovered your self having to ask for help to entry locked-up merchandise? You’re not alone. Product loss at Ulta Magnificence is at an all-time excessive, and plenty of imagine the difficulty ties on to the corporate’s present Loss Prevention practices. Let’s dive into what’s actually occurring.

Based on CX Dive, Ulta’s CFO lately said, “Product loss was a problem for Ulta Magnificence.” The assertion displays a rising concern that’s additionally gaining traction on-line. Former Ulta staff have taken to TikTok to share firsthand tales of buyer theft, whereas information retailers proceed to report incidents of organized retail crime at Ulta shops throughout the nation.

In a single latest case reported by ABC7, three ladies in Seal Seashore, CA, have been charged with a felony after stealing $1,600 value of merchandise—nicely above the $950 threshold. Former staff say that Ulta’s Loss Prevention coverage prohibits workers from confronting or pursuing shoplifters. TikToker @houa.muas defined that staff are instructed to not work together with thieves as a result of legal responsibility issues.

Surveillance footage of those so-called “Magnificence Bandits” is making the rounds on social media, with the perfume part showing to be probably the most focused space. CX Dive confirms that “perfume is its highest class of theft.”

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In response, Ulta is taking steps to fight the rising problem. The corporate has elevated in-store staffing and positioned Loss Prevention personnel on the ground to raised monitor suspicious exercise. Nevertheless, some former employees declare these measures have inadvertently led to decreased hours for current staff.

The rise in theft doesn’t simply affect stock—it impacts everybody, from staff and prospects to the general procuring expertise. With product loss on the rise, Ulta is in a race to seek out options that steadiness security, customer support, and profitability.