The ‘Lease the Runway’ for Breast Implants Is Right here

When Ashleigh DePopas found that girls make DIY breast-implant sizers at residence utilizing rice and nylon pantyhose, it led to an “a-ha” second and a corresponding enterprise thought.

“Given the seriousness and value of breast augmentation—this technique appeared surprisingly outdated,” says DePopas. “Whereas higher implant sizers do exist, girls are solely capable of put on them for a quick time throughout the session. So, I interviewed and surveyed lots of of girls over two years. Lots of them shared the identical concern of going too large or too small. I assumed girls getting ready for a major, life-changing determination deserved extra time to put on the sizers and a greater resolution than rice.”

Enter Auggie, DePopas’s at-home reply to “fill the hole.” The corporate’s silicone-gel sizers can be found to order on-line and permit girls to discover how implant volumes feel and appear within the consolation of their very own houses—for so long as they want.

“We’re about serving to girls achieve readability and confidence all through their breast augmentation journey,” says DePopas, who provides that her typical buyer is a lady 25 to 45 years of age, however the firm additionally helps mastectomy sufferers exploring breast reconstruction and transwomen exploring prime surgical procedure. 

“Auggie works like a Lease the Runway for breast implant sizers,” she explains. “Ladies go to our on-line retailer and order a sizing package, which incorporates three pairs of silicone gel implant sizers. They’ve the choice to buy their package or hire it for seven or 14 days. They struggle on totally different volumes within the consolation of [their] residence, testing how every appears and feels with their clothes and life-style. Many embody a trusted buddy or companion within the course of. Some even enterprise out in public to gauge how they really feel and the boldness shift firsthand. As soon as achieved, they merely ship the package again utilizing a pay as you go label. Ladies normally order our sizer package both earlier than assembly with their surgeon to make clear their aesthetic targets or after their session to higher consider the amount choices mentioned with their surgeon.”

Every Auggie package consists of three pairs of silicone breast implant sizers, starting from 250cc to 500cc, together with detailed try-on directions. With the tagline “Lease, replicate, return,” DePopas hopes to present girls “tactile insights” that transcend the standard sizing strategies, similar to before-and-after photographs, 3D imaging apps, the DIY rice technique and in-office sizing. In contrast to conventional sizing strategies, Auggie provides a chronic, real-world trial expertise, permitting girls to evaluate totally different sizes in numerous outfits and actions over a number of days, resulting in extra assured and knowledgeable choices. 

Whereas DePopas is certain of her start-up, she says the person expertise actually speaks for itself. “Now we have two clients which have or are at present documenting their journey on-line. One is Jade Shenker, Netflix’s Proudly owning Manhattan solid member, and the opposite is Kristen (aka @hauskris, a TikTok influencer with greater than 500k followers). Kristen’s try-on was significantly particular to me as a founder as a result of her three-minute-long video captured a lot of the Auggie expertise that’s arduous to place into phrases.”

Kristin had already used sizers and 3D imaging throughout her surgeon seek the advice of and had narrowed down her vary to 280–305cc. “She was leaning towards the smaller measurement and used the Auggie package to check each our 250cc and 300cc sizes at residence,” shares DePopas. “There was one second throughout her try-on with a detailed buddy current, the place Kristin paused and mentioned that she felt ‘female.’ That easy second captured one thing deeply significant about her causes for pursuing augmentation. This determination isn’t one girls take flippantly, and Auggie permits them additional time to thoughtfully expertise and contemplate their selection. I used to be proud to see Auggie give her the house to genuinely benefit from the anticipation and exploration that comes earlier than getting a breast augmentation. She ended up going with a smaller implant measurement, confirming her instinct on what was going to work finest for her.”