Designed to please the senses, MPlus Cosmetics unveils the Rêverie assortment

In the course of the Cosmopack Worldwide Bologna commerce truthful (March 20–22, 2025), the Italian make-up producer debuted a brand new coloration cosmetics line, crafted to evoke an indulgent, sensory-rich expertise. Named Rêverie, the brand new assortment was impressed by the very finish of the day, “when twilight melts into the embrace of the night time, the world slows down, wrapped in a quiet metamorphosis.“

The gathering presents mild, gentle, fluid, and enveloping textures that merge seamlessly with the pores and skin, gliding effortlessly and adapting to each motion. “An ideal steadiness between consolation and creativity, the place the fabric transforms in concord with the move of gestures,” explains MPlus Cosmetics in a launch.

The gathering options 15 vegan formulation with ethereal, ultra-sensory textures, crafted to boost all classes of the corporate’s beauty portfolio. From face and eye primers to foundations and BB lotions, highlighters and blushes, mascaras and eyeshadows, in addition to lip oils, lip balms, and lip tints.

The highlights of the gathering are hybrid primers for face and eyes, the Silken Rêverie palette, and a tinting lip gloss.

Hybrid primers

Crafted to boost the complexion, the three new hybrid primers provide ethereal, light-weight textures that effortlessly mix into the pores and skin, offering a easy, luxurious utility for long-lasting, good make-up:

– Reminiscence Contact, a gel face primer with a cloudy, elastic and memory-effect texture that returns to its unique easy floor after every use, presents a light-weight really feel whereas making ready the pores and skin for flawless make-up utility. It retains the pores and skin moisturized and radiant for as much as 24 hours, whereas defending it in opposition to environmental harm. Its gentle, silky, and non-sticky texture delivers a matte end, controls sebum manufacturing, and enhances the pores and skin’s look, creating the best base for basis.

– Air Veil, a silicone-free ultra-light, cloud-like face primer, designed to boost make-up adhesion and longevity whereas perfecting the pores and skin’s look for a easy, radiant end, creates a silky soft-focus impact that blurs imperfections immediately. It smooths effective traces, mattifies the pores and skin, and options an unique expertise that visibly reduces wrinkles and boosts the absorption of skincare actives. A slight tingling sensation indicators the product’s effectiveness. Moreover, a plant-based different to retinol promotes pores and skin renewal, collagen manufacturing, and wrinkle discount, supporting a extra even, youthful complexion.

– Lumi Dream, a multi-action eye primer with a cooling emulgel texture, creates a weightless, second-skin really feel. Gentle-reflecting pigments present an on the spot soft-focus impact, decreasing redness and imperfections. Enriched with anti-aging actives, the method stimulates collagen manufacturing, smooths wrinkles, and enhances pores and skin elasticity. A mix of hydrating, energizing, and antioxidant elements helps cut back effective traces, puffiness, and darkish circles. Moreover, its pink hue supplies a corrective therapy that neutralizes discoloration and imparts an on the spot brightness to the attention contour.

Lengthy-lasting confortable make-up

The Silken Rêverie palette has been designed to create a flawless make-up base, combining basis, contour, blush, and highlighter in a single product. Its 4 formulation characteristic an progressive cream-to-powder texture, providing a gentle matte end and an extremely snug really feel on the pores and skin. Buildable and long-lasting, they mix effortlessly to attain a pure, harmonious look with out compromising on lightness.

Tinting lip gloss

Tinted Bliss is a lip gloss that reimagines magnificence by mixing the nourishing energy of oils with the lasting impact of a tint. This oil-in-water emulsion delivers a high-shine end, due to high-refractive index oils that create an on the spot shiny impact. Enriched with a excessive proportion of naturally derived elements, the method supplies deep hydration, leaving lips gentle and silky. Water-soluble pigments provide a tint that endures even after the gloss fades, offering a pure, long-lasting coloration. Its light-weight, non-sticky texture ensures all-day consolation.

“Rêverie is a deeply sensory assortment that celebrates transformation, turning every gesture into a mild ritual that embraces the pores and skin in a gentle, luminous contact,” concluded Michela De Frenza, Advertising & Innovation Supervisor at MPlus Cosmetics.