With UK distribution again in-house, Perfume Du Bois is prospering

Based in Paris in 2013, luxurious area of interest perfume home Perfume Du Bois studies a threefold enhance in world gross sales over the previous three years. Within the UK, development has been significantly outstanding, following the model’s choice to take management of its personal gross sales in March 2024, transitioning from a UK distributor. In keeping with Perfume Du Bois, this strategic transfer has resulted in a gross sales enhance of over 600% in beneath a yr throughout Harrods, Selfridges, and Harvey Nichols, with additional growth into Fenwick and main unbiased retailers.

“Globally, our gross sales are rising quickly – and exponentially in some markets,” stated Jonnie Swarbrick, Founder and Inventive Director. “That is unbelievable for the model, because it permits us to attach with extra individuals in particular person and showcase the standard and variety of our fragrances. In the present day’s shoppers are transferring away from the mainstream and searching for distinctive, signature scents that set them aside – like our first feminine perfume, Sirène, which has change into a No.1 bestseller and an exceptional success in practically each retailer and market. Folks not wish to scent like everybody else – they wish to categorical their individuality and embrace their very own identification.“

In 2025, the model has entered new markets together with China and Indonesia, whereas sustaining sturdy momentum throughout Europe, the Center East, the USA, and South America. Enlargement plans embrace new openings at Saks and Neiman Marcus within the US, continued development with Globus in Switzerland, and an enhanced partnership with Breuninger department shops in Germany.

To assist this fast development, Perfume Du Bois has invested in its personal logistics and fulfilment centres within the UK, Europe, the UAE, and the US – transferring away from third-party fulfilment suppliers. This strategic shift allows next-day dispatch for purchasers and even same-day dispatch for UK and US clients from the model’s personal warehouses.