Beiersdorf confirms FY steering as Q12025 gross sales up 3.6 % to €2.7 billion

THE WHAT? Beiersdorf has introduced its outcomes for the primary quarter of fiscal 2025. The German producer of Nivea stated that group gross sales rose 3.6 % in natural phrases to €2.7 billion. The Client Enterprise Section generated gross sales of €2.3 billion, up 2.3 %, pushed by a powerful efficiency by its Derma division.

THE DETAILS Certainly, Nivea placed on a modest 2.5 %, Beiersdorf stated, whereas gross sales its Eucerin and Aquaphor manufacturers leapt 11.4 %. La Prairie continued to battle with a difficult market atmosphere in China and confronted persistent headwinds in journey retail, resulting in a 17.5 % gross sales decline.

THE WHY? Vincent Warnery, CEO of Beiersdorf, explains, “In a repeatedly dynamic market atmosphere, Beiersdorf’s optimistic efficiency within the first quarter of 2025 was totally consistent with our expectations. It was pushed by our ongoing dedication to increasing into white areas and delivering breakthrough improvements.

“As well as, we’re placing our home so as in China to set the muse for future development. Excluding the consequences of our proactive measures on this key market, our Client quarterly efficiency was inside our steering. Moreover, tesa bought off to a powerful begin as a consequence of its high-performing electronics enterprise and the low first quarter of 2024. As we glance forward into this 12 months, we affirm our steering for 2025 to ship sustainable development.”