Methodology to advertise new physique wash line at Coachella

THE WHAT? Methodology is celebrating yr two of its three-year sponsorship of Coachella Valley Music and Arts Pageant. Because the pageant’s official physique and hair care sponsor, the SC Johnson-owned model is unveiling Dream within the Desert – an immersive, multi-sensory activation impressed by the transformational energy of the bathe and its new Dream Foam Foaming Physique Wash.

THE DETAILS Positioned on Coachella’s Predominant Grounds, Dream within the Desert is claimed to replicate the pageant’s spirit of creativity, self-expression, and discovery.
The activation transports visitors via 4 surreal worlds, every impressed by a Dream Foam perfume—jasmine + sandalwood, vetiver + amber, sea spray + salt air, and white flower + tuberose. Designed as a transformational portal from the on a regular basis into the extraordinary, the expertise brings these fragrances to life via design, hidden surprises, and irresistible picture opps.

Campers on the pageant may also have the ability to attempt the model’s shampoo, conditioner and physique wash merchandise.

THE WHY? Dream within the Desert faucets into analysis that just about 90 % of Gen Z and Millennials have their greatest concepts within the bathe, inviting festivalgoers to step into an imaginative, sensorial world that mirrors the magic of a shower-fueled transformation.