L’Oréal Canada subsidiary SalonCentric expands nationwide footprint with CONCEPT JP acquisition

SalonCentric Canada has signed a definitive settlement to amass all property of CONCEPT JP, knowledgeable salon distributor primarily based in Montreal. The deal marks SalonCentric’s first transfer into Quebec and broadens its presence within the Canadian market.

“Idea JP gives high quality merchandise, training and buyer experiences,” stated Mark Sawchuk, Basic Supervisor of SalonCentric Canada, advised CosmeticsDesign. “SalonCentric Canada will construct upon [these] to help stylists and salon homeowners in an ever-evolving trade.”

Strengthening nationwide distribution

The acquisition consists of CONCEPT JP’s full operations, “together with shops, area gross sales, and the company headquarters and help capabilities,” Sawchuk confirmed, including 11 professional-only shops, 18 gross sales representatives, and a crew of 85 staff to SalonCentric’s rising community.

As with earlier expansions into Ontario and British Columbia, the Quebec-based operations will probably be built-in into SalonCentric’s omni-channel mannequin. “These channels will probably be totally built-in into the SalonCentric Canada community to proceed serving our clients in an omni-channel method,” Sawchuk stated.

Increasing entry to skilled manufacturers

The settlement additionally consists of the Quebec distribution of K18, a biotech hair care model that has grown quickly in recent times. “K18 is a part of the associate manufacturers that will probably be serviced below the SalonCentric Canada banner in Quebec with this acquisition,” Sawchuk defined.

He added that the transition can be seamless for present clients. “Present Ok-18 clients will proceed to obtain the identical glorious service and help from SalonCentric Quebec as they did previous to the acquisition,” he stated.

L’Oréal Canada emphasised the broader affect of the enlargement within the firm’s press announcement: “The enlargement of SalonCentric Canada in Quebec demonstrates our dedication to offering entry to stylists nationwide to a premier vacation spot with an unparalleled choice of merchandise and distinctive service.”

Aligning with a long-term technique

The transfer helps L’Oréal Canada’s broader technique for its Skilled Merchandise Division because it “demonstrates our dedication to offering entry to stylists nationwide to a premier vacation spot with an unparalleled choice of merchandise and distinctive service,” the corporate acknowledged in a press launch.

For SalonCentric Canada, the acquisition additionally matches right into a long-term plan to modernize its nationwide distribution framework. “This primary regional enlargement into the Quebec market is a part of SalonCentric Canada’s bigger technique to create a modern-day distribution community,” Sawchuk defined.

This community, he stated, goals to ship “dynamic and revolutionary manufacturers and merchandise; digital improvements that encourage and help the stylist; and business-building instruments that assist stylists maximize their time and create efficiencies.”

A legacy of service in Quebec

Based in 1996 by Jean-Pierre Perron, CONCEPT JP started as a Redken distributor and advanced into one among Quebec’s main salon product suppliers. Its portfolio consists of Olaplex, Dwelling Proof, and EVO.

“We’re happy to welcome CONCEPT JP to the SalonCentric Magnificence Neighborhood,” Bertrand Fontaine, President of SalonCentric North America, shared in a press assertion. “Their dedication to the skilled salon trade – and particularly in offering distinctive customer support to salons and stylists – aligns with SalonCentric’s robust values.”