Megalabs invests in BPO-free innovation with Geologie buyout

Megalabs USA has acquired Geologie, a US-based skincare model identified for its dermatologist-backed, benzoyl peroxide (BPO)-free zits therapies and personalised skincare choices. The transfer displays Megalabs’ broader technique to scale science-backed scientific skincare manufacturers internationally whereas sustaining product integrity.

Strategic alignment and shared values

“We’re thrilled to welcome Geologie into our portfolio – an revolutionary model on the forefront of wellness and well being for a brand new technology of discerning shoppers,” mentioned Fabian Rivero, CEO of Megalabs USA, shared in Geologie’s press announcement.

“With Geologie, and thru our latest investments in clinically-proven, high-quality manufacturers, Megalabs is strengthening its management in dermatology by delivering scientifically-advanced options for each pores and skin and hair care – together with efficient, BPO-free zits therapies that mirror our dedication to scrub, protected, and forward-thinking formulations.”

Rivero defined to CosmeticsDesign that Geologie’s robust alignment with Megalabs’ imaginative and prescient and values was a core consider brokering the funding deal, “significantly its passion-driven method and dedication to innovation.”

He additionally shared that the model’s “breakthroughs in scientific skincare,” significantly the BPO-free formulations, “assist our long-term technique of increasing into significant, science-backed skincare options.”

The acquisition follows Geologie’s retail growth into over 900 Goal shops in the US, a transfer co-founder Nick Allen described as a “important milestone.” As Allen defined to CosmeticsDesign, “Megalabs USA’s assist will allow us to proceed strengthening our retail presence by rising our worldwide footprint.”

Enlargement, innovation, and international development

Since launching in 2018, Geologie has constructed a powerful presence by direct-to-consumer and retail channels. In keeping with Geologie’s press announcement, the model “has risen as a pacesetter available in the market with over 40 business awards and over 10,000 5-star buyer opinions.”

Megalabs intends to leverage its operational infrastructure and distribution networks to convey Geologie to new markets. “We’re planning a strategic rollout of Geologie throughout Central and South America, in addition to different worldwide markets,” Rivero mentioned. “Our well-established footprint and distribution networks all through Latin America place us to scale shortly and successfully.”

Product improvement will stay a precedence. Rivero famous that customers and retail companions “can count on expanded product traces, accelerated innovation, and a strengthened presence in each home and worldwide markets.”

He added, “We’re investing in new formulations that deal with a broader spectrum of pores and skin considerations, whereas additionally laying the groundwork for international distribution.”

Allen emphasised that the model’s core mission will stay intact all through the transition. “We’re assured that Megalabs USA’s experience in analysis and improvement will promote effectivity whereas additionally prioritizing staying true to Geologie’s dedication to dermatologist-backed skincare that’s reasonably priced and straightforward to make use of.”

Dave Skaff, Geologie co-founder, additionally expressed confidence within the acquisition within the firm’s press announcement. “With Megalabs’s worldwide footprint, paired with its unparalleled assets, we’re assured that Geologie will proceed on its trajectory to scale far past its current omnichannel presence,” he mentioned.

As Allen and Skaff exit the enterprise, the remaining model workforce will collaborate with Megalabs on “the acceleration into new retailers, developments in innovation, environment friendly and efficient advertising and marketing, and international growth,” Geologie’s press announcement concluded.