Coty honors Pierre Bourdon, the perfumer behind Davidoff’s Cool Water

Coty pays tribute to Pierre Bourdon, the perfumer who created Davidoff’s Cool Water, some of the well-known males’s fragrance of its time, by means of an unique documentary entitled “Pierre Bourdon, Gentleman Perfumer”.

Launch of in 1988, Cool Water was a manifesto for the olfactive motion often called “New Freshness.” With its minimalist composition and daring ingredient overdoses, it broke conventions and have become a cultural phenomenon — sparking waitlists at perfume counters and record-breaking gross sales throughout Germany, the UK, and the US.

On this documentary, Bourdon displays for the primary time on the behind-the-scenes story of Cool Water’s creation. Via private reminiscences, olfactive insights, and beforehand unheard anecdotes, he shares how a gentleman perfumer met the spirit of a gentleman adventurer — Davidoff.

Directed by 180 World’s Luxe unit in collaboration with Coty, the movie explores the creator’s internal world by means of his cupboard of curiosities, his influences, and private archives. It highlights the significance of heritage and transmission in perfumery, whereas asking what Cool Water means for the person of 2025.

The documentary is accompanied by authentic short-form movies for social media, during which Bourdon presents recommendation to a brand new technology of perfumers.

Arthur Poulain, 360° Communication Supervisor at Coty, shares the importance of this first-ever Davidoff documentary, “The story of Cool Water continues to captivate model lovers. This documentary revisits the foundations of an undisputed success, whereas projecting the perfume right into a renewed sense of modernity.”